USBO Review 2025- Taking Over Bing & YouTube Autocomplete

Let’s be honest. If you’re running a digital agency or trying to build a profitable side hustle, you’re likely facing a brutal reality. SEO is a slow, six-month-plus grind with no guarantees.

Paid ads are a cost-per-click bloodbath, with niches like law and insurance costing $50+ for a single click. You’re constantly fighting for a sliver of attention on a crowded search results page.

It’s exhausting. And your clients feel it, too.

Now, imagine this: what if you could get your client’s name to show up in the search box before the user even hits ‘Enter’? What if Bing and YouTube appeared to personally recommend your client, diverting all that valuable, high-intent traffic directly to them before competitors even get a chance?

That’s the massive promise of USBO (Umbrella Search Box Optimization). It’s a bold, almost unbelievable claim that they can take over the autocomplete function on Bing and YouTube.

You’re right to be skeptical. My first thoughts were: “Okay, where’s the hack? Is this black hat? Are you just hijacking my browser?” I’ve been in digital marketing for over a decade, and I’ve seen my share of hype. I’ve built agencies on the back of traditional SEO and PPC, and I know what works.

So I went deep. I sat through the webinars, analyzed the case studies and took a look at Umbrella Marketing’s entire business model.

This isn’t a surface-level summary. This is the raw, unfiltered truth from someone who understands what it takes to actually get clients and deliver results.

So, is USBO the once-in-a-lifetime “virgin market” opportunity it claims to be, or just another clever webinar pitch? Let’s break it down.

Why Should I Trust This Review?

Most reviews just rehash the sales page. This isn’t that.

This analysis comes from someone who knows the SEO landscape and online marketing landscape. Most people come to this blog and read my reviews because the find them on Youtube, Bing or Google.

I’ve dissected the uSbo offer from the ground up, focusing on the mechanics:

• The Sales Angle: I’ve listened to webinars can confirm the pitch is incredibly compelling. The “pay-per-result + exclusivity” combo is a powerful objection-handler when you’re targeting real business owners and franchises.
• The Fulfillment: I understand the white-hat methodology they use (content, PR, and trending signals) to influence the search box.
• The Business Model: This model works. Your investment, the client’s cost, and your recurring profit potential all make sense IF you put in the work.

Overall this uSbo review is an unfiltered deep dive from someone who is actually in the trenches of online marketing, designed to give you a grounded perspective on whether this is a viable business for you.

What Exactly is USBO? The “Big Idea” Explained

Let’s get crystal clear. Search Box Optimization is NOT SEO.

Search Engine Optimization (SEO) is the battle to rank on the first page of Google after someone hits “Enter.” Even if you win and get the #1 spot, you’re still competing with 9 other organic results, 3 map packs, and 4 paid ads. You’re just one option among many.

Search Box Optimization (SBO), as Umbrella calls it, is the battle for the search box itself. It’s about influencing the autocomplete suggestions that appear as someone is typing.

Think about it. When you start typing “fine dining orlando” into Bing and it suggests “fine dining orlando christinis”, that’s not just a suggestion. It’s an endorsement. It feels like Bing itself is recommending Christini’s.

Most users trust and click these suggestions. And here’s the kicker: when they do, the search results page is completely dominated by that client. All the organic results, the business profile, everything—it all points to them.

You’re not just getting a piece of the traffic. You are hijacking all of it.

You are removing the competition from the equation entirely. This is a complete monopoly over the search results for that specific, high-intent keyword. That is why businesses are losing their minds over this, and why it’s such a powerful offer.

Who Created USBO? And Why Does It Matter?

USBO is the flagship service of Umbrella, a company founded by Itamar Shafir and heavily promoted by veteran marketer Barry Plaskow.

• Itamar Shafir is a seasoned entrepreneur who founded and sold a content marketing firm and later a Facebook PMD (Preferred Marketing Developer) company that won a Facebook Innovation Award. His background is in building systems that power digital agencies with products, sales, and operations so they can focus on growth.
• Barry Plaskow is a master of positioning. Trained under Jay Conrad Levinson, the founder of “Guerilla Marketing,” Barry has an incredible knack for finding “big ideas” and making them available to the general public.

Why is this important? Because USBO isn’t just a clever piece of tech; it’s a perfectly packaged business-in-a-box. Itamar’s experience means the backend (CRM, billing, support) is solid. Barry’s influence means this works for the average guy on street.

You’re not just buying a service; you’re plugging into a well-oiled machine built by people who know how to sell and deliver.

Who is USBO For? (And Which Path is Yours?)

Let’s cut to the chase. The noise and hype in the online business world can be deafening. USBO isn’t for everyone, but it is a potential game-changer for two very specific types of people. It’s crucial to understand where you fit, because the “why” behind using this service is different for each.

1. The Established Agency Owner or Consultant

This is for you if you already run a digital marketing agency, work as a consultant, or have existing clients. You’re in the trenches every day, and you know how hard it is to stand out when everyone is selling the same commoditized SEO and PPC packages.

What’s in it for you?

Think of USBO as your ultimate foot-in-the-door offer. It’s the sharp end of the spear that lets you break into new accounts that would otherwise ignore you.

• You get a unique weapon: While your competitors are explaining what a backlink is, you’re showing a live demo of autocomplete takeover. You instantly differentiate yourself.
• The sale becomes frictionless: The pitch—”You only pay when you see the result, and if you don’t take this exclusive keyword, your biggest competitor will”—is designed to dismantle objections and create massive urgency.
• You build trust, fast: Landing a tangible result on Bing in 30-60 days proves your worth immediately. That quick win is the foundation for a long-term relationship.
• It’s a catalyst for upsells: Once you’ve delivered on USBO, selling your core, high-ticket services like a full SEO retainer, paid ad management, or a website redesign becomes exponentially easier.

For you, USBO isn’t the entire business. It’s the strategic opener that unlocks more profitable, long-term client relationships for the services you already provide.

2. The Aspiring Entrepreneur or Side Hustler (Starting from Scratch)

This is for you if you’re looking for a legitimate, high-income business model but are held back by the usual roadblocks: the fear of selling, no technical skills, and no product of your own.

What’s in it for you?

USBO is designed to be a complete business-in-a-box. It removes the biggest hurdles that cause most new online businesses to fail.

• You don’t have to sell: This is the biggest piece. Your job is simply to start a conversation using the provided scripts and then book a call. The done-for-you sales team, led by a proven closer, handles the most difficult part for you.
• You don’t need to be a tech expert: All the complex fulfillment—the proprietary process of influencing search boxes—is handled by Umbrella’s team. You don’t touch the tech.
• It’s a real, high-value product: Unlike many affiliate offers, you’re connecting businesses with a powerful service that delivers tangible results, meaning clients stick around and you build a stable, recurring income.

For you, USBO is the business. It provides the product, the sales force, and the fulfillment system, allowing you to focus on the one skill of outreach and build a significant recurring income without the overhead and complexity of a traditional agency.

How USBO Actually Works: Your Role in the Machine

This is the most crucial part to understand. You are not fulfilling the service. You are not even selling it. Your job is incredibly focused.

Step 1: You Generate Interest (Prospecting)
Your one and only job is to get potential businesses interested. Umbrella provides you with everything you need:

• Training on who to target (businesses already spending money on SEO and ads are the lowest-hanging fruit).
• A professional website, videos, and one-page flyers that explain the service.
• Copy-and-paste email and LinkedIn message scripts.

You send these materials out. Trevor Eiserman, one of the first beta testers, got his first 7 clients primarily from referrals and his networking group. It was “super easy,” he said, because the offer is a “no-brainer.”

Step 2: You Hand Over the Lead
When a business responds with interest (“Okay, tell me more…”), you don’t have to explain anything. You simply say, “Great! Let’s book a quick call with my senior strategist.”

You then log into the Umbrella CRM, see the sales team’s availability, and schedule the call.

Step 3: Carl the Closer Takes Over
This is where the magic happens. You join the call, mute your mic, and watch a master salesperson, Carl “The Closer” Smith, take over. Carl and his team are reportedly converting qualified prospects into paying clients at an 85-95% rate.

He walks them through a live demo, explains the exclusivity, and presents the irresistible “pay only when you rank” offer. He tells them, “Mr. Lawyer, if you don’t grab ‘car accident lawyer NYC,’ your biggest competitor will. And once they have it, it’s gone forever.”

Step 4: Fulfillment and Getting Paid
Once the client signs, Umbrella’s fulfillment team gets to work. Within 30-60 days, the keywords start appearing in Bing’s autocomplete. The client sees the result, they get charged, and you get your commission wired to your bank account. Every single month. For the life of the client.

You are the connector. The rest is done for you.

USBO Pricing & Your Profit Potential: A Detailed Breakdown

Let’s talk numbers. There are two sides to the pricing.

1. Your Investment to Become a Partner
To get access to the entire system—the training, the sales team, the fulfillment, the website—the investment is three payments of $495. This gives you the exclusive reseller rights.

2. The Client’s Investment & Your Profit
This is where it gets exciting. The offer to the client is incredibly flexible and powerful. Umbrella has run special promotions, but a common one is:

• Wholesale Cost to You: $207/month for a package of 7 Bing keywords.
• Retail Price to Client: You can sell this for $450/month (or more).
• Your Pure Profit: $243/month (or more).

On average, businesses buy 4-5 keywords right off the bat because of the exclusivity. The standard, non-promotional profit per keyword is stated as $207 per month.

Let’s do the math on an average client buying 4.5 keywords:
$207/keyword x 4.5 keywords = $931.50 per month in your pocket.

That’s $11,178 per year from a single client that you didn’t even have to sell yourself.

And that’s just the start. Once clients see the results, they buy more keywords. And Carl’s team can upsell them to other Umbrella services, earning you even more. Deals with larger companies like Walmart or national law firms can be worth tens of thousands of dollars a month. One beta tester landed a law firm that bought 180 keywords for a contract worth $100,000 a month.

USBO Alternatives: SBO vs. The Old Way

How does this stack up against what businesses are currently doing?

USBO vs. Traditional SEO

• The Old Way: “Pay us $2,000 a month for 6-12 months, and we might get you on the first page, where you’ll still compete with 15 other businesses.” It’s a slow, expensive gamble.
• The USBO Way: “Pay us nothing upfront. In about 30 days, we’ll make you the only option people see for your most valuable keyword. If we don’t, you don’t pay. If we do, you own that traffic.”

USBO vs. Paid Ads (PPC)

• The Old Way: “Let’s bid against every other lawyer in New York for a click that costs $54.76. If we want 1,000 clicks, that’ll be $54,760. And we have to do it all again next month.” It’s an expensive, never-ending auction.
• The USBO Way: “For a flat monthly fee, we’ll take over the search term. You get all the clicks, and your competitor gets none. The price doesn’t change no matter how much traffic you get.”

It’s not even a fair fight. You’re changing the game from competing to dominating.

Frequently Asked Questions About USBO

• Is this really white hat?
  Yes. According to Umbrella, they use a proprietary methodology based on content promotion, PR, and news-related signals to make a business “trend” for a specific term. It’s not a browser hijack or a technical exploit.
• How long do results really take?
  For Bing, they are consistently seeing results in 30-60 days. YouTube takes a bit longer, around 60-90 days. You under-promise and over-deliver.
• What if Bing or YouTube changes their algorithm?
  This is the biggest risk. Just like with SEO, algorithm changes can affect rankings. However, because the method is based on legitimate promotional signals, Umbrella is confident they can adapt.
• How do I find businesses to contact?
  The training covers this in detail. You can start with your personal network (your dentist, chiropractor, etc.), local networking groups, or use tools to find businesses already spending money on ads—they are the most motivated prospects.
• Can I do this from outside the US?
  Absolutely. You can prospect from anywhere in the world. The service is primarily focused on the US market, but the opportunity is global.

Conclusion: Is USBO Worth It In 2025?

We’ve covered a lot. The unique offer, the done-for-you sales, the incredible profit potential, and the risks involved. So, what’s the final verdict?

This isn’t just about a tool; it’s about a fundamental shift in how you acquire and retain clients. You’re moving from a “me too” service to an exclusive, high-impact offer that businesses instantly understand.

For an agency owner, this is the ultimate foot-in-the-door. Lead with USBO, get fast results, build incredible trust, and then upsell them on all your other services. As beta tester Trevor Eiserman said, “This is the service that I’m going to use to lead the way… It’s completely changed my business already.”

For a side hustler, this is one of the most legitimate business-in-a-box models I have ever seen. The biggest hurdles—selling and fulfillment—are removed. If you can follow a simple process and dedicate 5-10 hours a week to outreach, you can build a real, recurring income stream.

My final recommendation: Absolutely, for the right person.

If you are willing to put in the work to prospect, trust the process, and leverage the incredible power of having a master closer on your team, USBO is a game-changer. The train is leaving the station on this. The market is wide open, and the opportunity to get in early on a brand new vertical is rare.

This is your chance to stop competing and start dominating.

Take that leap, and let’s build something incredible.