Eben Pagan’s Virtual Coach Review 2025 – My Experience

Let’s be brutally honest. You want to build a coaching business, but the biggest hurdle isn’t your passion for helping people. It’s getting clients.

You see the crowded marketplace filled with programs each promising to be the solution.

And then you come across Eben Pagan’s Virtual Coach, with its big claims and impressive history.

A part of you is skeptical. I get it. I’ve been in the online marketing world for over 15 years, and my BS-detector is finely tuned. You’re probably asking yourself, “Is this just another hyped-up online course?” or “Can I really build a sustainable business from this, or is it just theory?”

My name is Martin Boeddeker, and my journey with Eben Pagan started back in my university days when I spent my last $3,000 as a student on one of his programs. It was a massive gamble that paid off in ways I couldn’t have imagined. Since then, I’ve spent hundreds of hours in his trainings and used his frameworks to build my own six-figure business.

This isn’t going to be a fluffy, surface-level review. This is my no-BS guide to Virtual Coach, based on years of direct experience with Eben’s material. I’m going to give you the raw truth—the good, the bad, and everything in between.

So, is Virtual Coach the missing piece you need to finally build a thriving coaching practice with freedom and impact? Let’s dive in and find out.

Why should I trust your Virtual Coach review?

Fair question. There are a million reviews out there written by people who just read the sales page. This isn’t one of them.

My perspective comes from being in Eben Pagan’s world for over 15 years. I went from being a broke university student who bought one of his first programs with his last bit of money to a veteran affiliate marketer and six-figure course creator myself. I still go back to his core frameworks today.

I’m not just looking at this from the outside. I’ve compared his teachings against countless other “big-name” coaching programs and the frustrating “do-it-yourself” approach of patching things together from YouTube.

This review is based on hundreds of hours of implementing his material in the real world.

My goal is to give you a grounded perspective and an unfiltered deep dive so you can make a decision that’s right for you.

What is Virtual Coach?

Virtual Coach is a comprehensive online coach training and certification program.

Its core purpose is to take you from zero to a fully equipped virtual coach in 90 days. It’s not just about teaching you how to coach; it’s a complete system for building the business of coaching.

Here are the key features you get inside:

• 10-Week Virtual Coach Program: This is the heart of the training, delivered through live daily classes with Eben, his wife Annie Lalla, and other experts.
• Live Coaching Gym: You get 25 live sessions to practice your coaching skills in a safe, supportive environment to build real confidence.
• 12 “Psychic Marketing” AI Tools: A new and powerful addition. These are AI-powered tools designed to help you create your marketing assets—like your bio, client avatar, video scripts, and even Facebook ads—in minutes instead of days.
• $100 Million Marketing Templates: Proven, fill-in-the-blank templates for your web pages, emails, and headlines that Eben’s companies have used to generate over $100 million in sales.
• Official Certification: You graduate as a certified Virtual Coach, giving you the credibility and authority to attract high-paying clients.

How the Virtual Coach Launch Works (And How to Get Free Training)

One important thing to understand is that Virtual Coach isn’t a program you can join anytime. It opens for enrollment only one or two times a year during a specific launch window. For 2025, that window is from October 27th to November 11th.

Leading up to the cart opening, Eben Pagan and his team release a series of incredibly valuable, completely free training materials. This is their “pre-launch content” (PLC), and frankly, it’s better than many paid courses.

Here’s what you can expect:

PLC 1: “The Client Getting Script” Book

This is the first free resource they release, and it’s pure gold. It’s a downloadable book packed with the exact words and phrases you can use to turn a casual conversation into a paying client, without ever feeling pushy or “salesy.” It covers everything from client attraction and qualification to conversion and asking for referrals. This is the practical, tactical stuff that solves the biggest immediate problem for most coaches: what to actually say.

PLC 2: “37 Profitable Coaching Niches” Book

After the script book, they release another guide focused on the #1 strategic decision that determines your income as a coach: choosing your niche. This book reveals 37 specific, profitable niches where clients are actively looking for help and are willing to pay premium prices. It helps you find the perfect intersection between your passion, your skills, and what the market actually wants, so you don’t waste years in an overcrowded or unprofitable space.

PLC 3: The Coach Expo (Free Virtual Summit)

This is the main event of the pre-launch phase. The Coach Expo is a powerful, one-day virtual summit where Eben brings together a lineup of world-class, 7-figure coaches to share their secrets for success. You’ll hear from industry legends like Jeff Walker, Marisa Murgatroyd, John Assaraf, and many others, all sharing their proven frameworks for attracting clients, delivering results, and scaling a business.

This is a rare opportunity to learn directly from the best in the business, and it’s 100% free to attend.

All of this amazing free training is designed to give you massive value upfront before the doors to the full Virtual Coach program officially open from November 7th to November 11th. 

My advice? Sign up for all of the free content. You’ll learn a ton, and it will give you a perfect feel for Eben’s teaching style to help you decide if the main program is the right fit for you.

Who Created Virtual Coach?

Virtual Coach was created by Eben Pagan, along with his wife and co-teacher, Annie Lalla.

If you’ve been in the online business world for a while, you know Eben. He’s one of the original pioneers of the digital marketing industry. Many know him from his early days under the pseudonym David D’Angelo, where he taught relationship advice. That’s actually how I first found him.

Eben built his success by creating some of the first-ever digital products and online courses. He got frustrated seeing so many passionate experts and aspiring coaches fail because they didn’t understand marketing and business. They had the skills to help people but no idea how to get clients.

His vision for Virtual Coach was to create the most complete, A-Z system that gives coaches not just the theory but the practical marketing and business-building tools they desperately need. His decades of experience in direct-response marketing are baked directly into the program’s DNA.

This is what makes it so different—it’s a coaching program built by a master marketer.

What’s Inside Virtual Coach? (The Full Offer)

When you join during the launch, you’re not just getting a single course.

Eben is known for stacking the value so high it becomes a no-brainer. Here’s a full breakdown of what’s included:

• 10-Week Virtual Coach Program ($2,997 Value)
• REINVENT 2-Day Live Event ($997 Value)
• Wake Up Productive Program ($497 Value)
• $100 Million Dollar Marketing Templates ($997 Value)
• NEXUS: Build Your Affluent Client Network ($997 Value)
• Psychic Marketing AI Tools ($1,200 Value)
• Tech Tool Trainings ($1,997 Value)
• UPGRADE (Bonus Training) ($997 Value)

Total Value: $10,679

During the launch period, you get all of this for the one-time investment in the program.

Who is Virtual Coach for?

Let’s be clear: while this program is amazing, it’s not for everyone. The challenge is finding the right tool for your specific journey.

Here’s who I believe will get the most out of Virtual Coach:

1. The Aspiring Coach: You have a passion for helping people but no idea where to start. You need a complete roadmap, from learning coaching skills to getting certified and landing your first paying clients. This program is your A-Z guide.
2. The Established Coach: You’re already coaching, but you feel stuck. Your income is inconsistent, you’re tired of chasing clients, and you want a proven system to attract a steady stream of high-paying clients. The marketing templates and client acquisition strategies here will be a game-changer.
3. The Expert or Practitioner (e.g., wellness, finance): You have deep knowledge in your field but you’re trading time for money with one-on-one services. This program will teach you how to package your expertise into a high-ticket coaching offer and scale your impact and income.
4. The Entrepreneur or Course Creator: You already have an audience or products. Adding a coaching offer can dramatically increase your revenue and create deeper transformations for your customers. Virtual Coach gives you the framework to build and sell that offer effectively.

My Exclusive Bonuses for Virtual Coach

If you decide Virtual Coach is the right fit for you, I want to make your decision even easier and stack the odds in your favor. When you enroll through my affiliate link, you’ll get my entire bonus package designed to accelerate your success.

• Martin’s BONUS 1: Lifetime License to My AI Writing Workspace (TypingMind): I’ll pay for your license so you get the exact AI setup I use for my business—reviews, emails, scripts, and social posts—with my custom assistants and copy frameworks built in.
• Martin’s BONUS 2: Your Lean Tech Stack on Systeme.io: If you want a simple, low-cost alternative to complex software, I’ll give you my proven funnel and course templates on Systeme.io and personally help you get set up.
• Martin’s BONUS 3: Access to My Flagship Program, Clarity on Demand: Follow me behind the scenes as I build and launch my own AI Life Design business. Model my strategy, assets, and implementation to fast-track your own launch.
• Martin’s BONUS 4: Access to My Private Community: Join my Skool community for ongoing support, Q&A, and accountability. I’m in there personally to help you as you implement what you learn.
• Martin’s BONUS 5: One-to-One Strategy Call With Me: Get my eyes on your business. We’ll hop on a call and I’ll give you personalized feedback on your niche, offer, messaging, and launch plan.

These bonuses are designed to solve the biggest challenges you’ll face: mastering AI, handling the tech, and getting personalized strategic feedback.

Virtual Coach Tutorial & Walkthrough (coming soon)

A detailed video demonstrating my experience will be embedded here soon, however there are many well know experts who credit Eben & Annie for their success.

What benefits does Virtual Coach provide?

Features are great, but results are what matter. Here’s the transformation this program is designed to create.

I remember the feeling of investing my last $3,000 in Eben’s program as a student. It was terrifying. But what I got back wasn’t just information; it was a set of mental models and frameworks for thinking about business that I still use every single day. That’s the real benefit—it rewires how you approach building a business.

Here are the key benefits you can expect from Virtual Coach:

• 🚀 Become a Certified Coach in 90 Days: This isn’t a long, drawn-out academic process. It’s an accelerated path to gaining the skills and credibility you need to start charging for your services with confidence.
• 🤝 Master Client Acquisition: Forget awkward, salesy tactics. You’ll learn proven scripts and frameworks to turn natural conversations into paying clients who are excited to work with you.
• 📈 Build a Real Business, Not Just a Hobby: The templates and business systems give you the foundation for a sustainable, profitable practice that provides consistent income, not just sporadic payments.
• 🤖 Leverage Cutting-Edge AI: Stop staring at a blank page. The AI tools slash the time it takes to create compelling marketing content, freeing you up to focus on what you do best—coaching.
• 💪 Gain Unshakeable Confidence: Through the Live Coaching Gym and Inner Game modules, you’ll overcome the imposter syndrome and mental blocks that hold so many talented coaches back.
• 🌍 Achieve True Lifestyle Freedom: The entire model is built around virtual coaching, giving you the ability to build a business you can run from anywhere in the world, on your own schedule.

Virtual Coach Pricing – How Much Does it Cost?

During the exclusive launch period (October 27th – November 11th, 2025), the investment for the entire Virtual Coach program and all the bonuses is a one-time payment of $1,497.

Considering the total stated value of over $10,000 and the fact that you can make back your investment with just one or two high-ticket clients, this is an incredible value.

Is there a free trial?

There is no free trial, but there’s something even better: a “Double Guarantee.”

1. 14-Day “Try It All” Guarantee: You get two full weeks to dive into the program. If it’s not a perfect fit, you can get a full refund, no questions asked.
2. 90-Day Action-Taker Guarantee: If you complete the entire program and all the assignments and still feel it didn’t deliver, show them your completed work and they will refund your entire investment.

This is one of the strongest guarantees in the industry and shows how much they stand behind the program.

Are there any discounts or coupon codes?

The launch price of $1,497 is the discount. Outside of this limited-time enrollment period, the program is either closed or offered at a significantly higher price.

Is there a lifetime deal?

This is not a lifetime deal for software. It’s a one-time payment that gives you access to this specific 10-week live cohort of the Virtual Coach program, along with all the included materials and bonuses.

Virtual Coach User Reviews

You won’t find Virtual Coach on sites like G2 or Capterra because it’s a training program, not a piece of software. Instead, I’ve looked at feedback from past students in private communities and testimonials.

The sentiment is overwhelmingly positive, and a few key themes keep popping up, which align perfectly with my own experience:

• It’s Incredibly Comprehensive: Users constantly praise how the program covers everything from coaching skills to the nitty-gritty of marketing and tech.
• Eben is a Master Teacher: People love how he breaks down complex topics into simple, actionable frameworks that are easy to understand and implement.
• The Business-Building Focus is Key: Many students say that other coaching programs taught them how to coach, but Virtual Coach taught them how to get paid.
• The Community is a Lifeline: The support from fellow students on the same journey is mentioned as a massive factor for success and motivation.
• It Actually Works: The most powerful feedback is from students who share wins like signing their first, second, or tenth client by applying the exact scripts and strategies from the course.

Virtual Coach Alternatives – Comparing Online Coach Training Programs

How does Virtual Coach stack up against other options?

Virtual Coach vs. The “Do-It-Yourself” Approach

• The DIY Approach: Trying to piece everything together for free from YouTube, blogs, and podcasts.
• Strength: It costs nothing but your time.
• Key Differences: The DIY path is a chaotic mess. It lacks structure, expert guidance, a proven system, certification, and a support network. Virtual Coach provides a straight line from A to B, saving you years of painful and costly trial and error.
• Who it’s for: DIY is for people with zero budget and endless time to experiment. Virtual Coach is for people who are serious about getting results and value a proven, efficient path.

Virtual Coach vs. Other High-Ticket Certifications (e.g., iPEC)

• Other Certifications: These are often excellent programs that are deeply focused on coaching methodologies and theory, sometimes with a more academic or in-person focus.
• Strength: They often carry strong brand recognition in the corporate or life coaching worlds.
• Key Differences: The massive differentiator for Virtual Coach is its deep integration of digital marketing and online business building, taught by a master. The inclusion of the $100M Marketing Templates and the new AI tools gives you a practical client-getting toolkit that other programs simply don’t have.
• Who it’s for: If you want to become a corporate coach and need a traditional certification for your resume, another program might be a good fit. If you want to build a thriving online coaching business with location freedom, Virtual Coach is specifically designed for you.

The $100M Templates + AI Tools: Your Unfair Advantage

I want to spend a moment on this, because this combination is the program’s secret weapon.

For years, students got Eben’s $100 Million Marketing Templates. These are the fill-in-the-blank formulas for web pages, headlines, and emails that have been tested and proven with millions of dollars in ad spend. They remove the guesswork and give you a proven structure.

But now, they’ve added the “Psychic Marketing” AI Tools.

Think about it: you take a proven template, and instead of struggling to fill it in yourself, you use a custom-trained AI tool to generate the copy for you, in minutes.

You can use the AI to:

• Write your entire coaching bio.
• Define your perfect client avatar.
• Write video scripts that attract leads.
• Outline your book or course.
• Draft your Facebook ads.

This combination of proven strategy (the templates) and lightning-fast execution (the AI) is an absolute game-changer. It solves the “blank page” problem and lets you create high-quality marketing assets faster than ever before. This alone is worth the price of admission.

Frequently Asked Questions About Virtual Coach

Is there a guarantee?

Yes, an industry-leading “Double Guarantee.” You get a 14-day, no-questions-asked money-back guarantee, AND a 90-day action-taker’s guarantee if you do the work and aren’t satisfied.

Do I need prior coaching experience to join?

No. The program is designed to work for complete beginners, taking them from the ground up. It’s also incredibly valuable for experienced coaches who want to improve their business systems.

How much time will I need to dedicate to the program?

This is an intensive program. For the 10 weeks of live training, you should expect to dedicate several hours per week to attend the classes, participate in the coaching calls, and complete your assignments.

What if I can’t attend the live classes?

While attending live is recommended for the best experience, all sessions are recorded and made available for you to watch on-demand, so you’ll never miss out on the content.

What kind of support is included?

You get support through the live classes with Eben and the faculty, the 25 live Coaching sessions, and the private student community where you can connect with and get support from your peers.

Conclusion – Is Virtual Coach Worth It?

Making an investment like this is a big decision. I know the feeling of doubt that comes right before you click the “buy” button.

But this decision isn’t just about buying a course. It’s about investing in a faster path to your goals—building a business that gives you freedom, fulfillment, and financial security. It’s about finally making the impact you know you’re capable of.

Virtual Coach stands out for three core reasons:

1. It’s a Holistic System: It masterfully blends coaching skills, business fundamentals, and cutting-edge marketing into one seamless package.
2. It’s Taught by a True Pioneer: You’re learning from Eben Pagan, someone who has generated over $100 million online and whose frameworks are tested and proven over decades.
3. It’s Insanely Actionable: With scripts, templates, and AI tools, you walk away with tangible assets you can use immediately to get clients.

So, is it worth it? For the person who is truly committed to building a successful online coaching business, absolutely. Especially at the launch price.

You have a proven path in front of you, an unbeatable guarantee, and if you join with my link, a massive stack of personal bonuses to ensure you succeed. The risk is virtually zero. The potential reward is everything you’ve been dreaming of.