Groove.ai Review – Major Changes Coming in 2025 & 2026
The artificial intelligence software landscape has been characterized by rapid and disruptive change. One notable example of this is the evolution of the Groove.ai platform. Originally launched as an all-in-one AI content creation tool to compete in the pre-ChatGPT market, the platform underwent a significant strategic pivot following the widespread adoption of large language models from major tech firms.
This review provides a fact-based analysis of what happened to the original Groove.ai, details the new software provided to its original backers, and clarifies the platform’s current position within the larger Scale Plus ecosystem. The aim is to present an objective overview for both original lifetime members and individuals evaluating the company’s current AI offerings.
What Is Groove.ai?
Groove.ai is an artificial intelligence platform that specializes in content creation, specifically in writing and editing tasks. Plugging into to Open.ai’s large language models and AI technology, this AI Writing Software assists users in generating well-crafted written content (like this blog post) with greater efficiency.
Whether you need to create blog posts, marketing copy, or emails, scripts for Youtube, VSL, Webinars or Shorts, Groove.ai has you covered. The build-in apps and frameworks ensure the content it generates is coherent, relevant, and tailored to your specific requirements.
The Replacement Offerings for Groove.ai Backers
To fulfill its commitment to original lifetime deal purchasers, the company provided perpetual access to two new, distinct software applications at no additional cost.
1. BrandBaser.com
This tool is designed to solve the problem of generic, off-brand AI output. It is a brand-context generator. Users complete a detailed questionnaire about their business, including target audience, brand voice, pain points, and unique selling propositions. BrandBaser then compiles this information into a structured “Brand Base” document. This document can be supplied to any large language model (like ChatGPT or Claude) to provide the deep context necessary for generating highly relevant, on-brand content.
2. ChatBaser.ai
This is an AI chatbot builder for websites. Users can train a chatbot on their existing website content, support documents, or a custom Q&A. The resulting chatbot can be embedded on any website to handle customer support inquiries, answer product questions, and guide potential customers. For lifetime backers, this was provided with unlimited usage, meaning unlimited chatbots and conversations with the AI token costs covered by the company.
The Premium Successor: Click Campaigns.ai
The company’s primary focus for AI development has shifted to a new, premium platform called Click Campaigns.ai. This application is functionally different from the original Groove.ai concept.
Rather than being a simple content writer, it is an “agentic AI” marketing platform. Users define a marketing objective, and a team of specialized AI “agents” (e.g., a copywriter, a funnel strategist, a designer) collaborate to generate all the necessary assets for a complete campaign. This includes funnel maps, landing page copy, email sequences, and upsell strategies.
Access to Click Campaigns.ai is not included in the free replacement package for Groove.ai backers. It is a core component of the company’s all-in-one subscription suite, Scale Plus. Original Groove.ai members are offered a recurring 50% discount on this subscription.
Pricing and Access Structure
The pricing and access model for these AI tools is now as follows:
- Groove.ai: The original platform is discontinued and is not for sale.
- BrandBaser & ChatBaser: These are provided free of charge, with lifetime access, to all original Groove.ai backers. They are also included in the Scale Plus subscription for new users.
- Click Campaigns.ai: This platform is available exclusively through the Scale Plus subscription. No standalone purchase option has been announced. A perpetual discount on the subscription is available to original Groove.ai members.
Conclusion
The evolution of Groove.ai is a case study in adapting to rapid technological disruption. The initial all-in-one AI writer was superseded by market forces, leading to a strategic pivot.
In summary:
- The original Groove.ai product was discontinued.
- Original lifetime members received perpetual licenses for two new, specialized tools—BrandBaser and ChatBaser—as a replacement.
- The company’s flagship AI tool is now Click Campaigns.ai, a strategic campaign generator.
- Access to Click Campaigns.ai and the other tools is bundled within the comprehensive Scale Plus subscription, with a significant discount offered to original Groove.ai backers.
For individuals who purchased the original lifetime deal, the current value lies in the utility of the two provided applications and the discounted entry point into the broader Scale Plus ecosystem. For new users, the company’s AI offerings are now fully integrated into this larger subscription, positioning them as components of a complete business platform rather than standalone products.
