Matt Leitz’s BotBuilders Review (2025) – Worth the Hype?

Let’s be honest. You’re tired of the marketing tech treadmill. You’ve been promised “game-changing” software before. You’ve seen the gurus pitch complex funnels and tools like ManyChat that feel like you need a computer science degree to operate. You just want something that works—something that actually brings in leads and sales without you having to become a full-time tech support specialist for your own business.

So when you hear about BotBuilders, the promise of a “done-for-you” AI sales machine sounds incredible. Maybe a little too incredible.

I get it. Your skepticism is high. You’re probably thinking, “Can I really set this up with zero tech skills?” or “What’s the catch with this system? Is it just another overhyped AI tool?”

That’s why I wrote this review. As a digital marketer with over 15 years in the trenches, I’ve seen countless tools come and go. I invested hours dissecting their entire system, analyzing their nearly two-hour live training, deep-diving into the founder’s story, and scrutinizing their unique “Hybrid AI” model to determine if this is a legitimate solution.

So, is BotBuilders the missing piece to automating your growth, or is it just another shiny object? Let’s find out.

Why should I trust your BotBuilders review?

That’s a fair question, especially since I just told you I haven’t used it to build my own chatbot agency.

This review is different. It isn’t based on a quick 10-minute free trial or a glance at a feature list. It’s based on hours of deep-dive analysis of their entire business model, their core technology, and their live training demo. I’ve approached this from the perspective of my 15+ years in digital marketing, where my job is to vet tools and strategies.

I’ve compared their “Hybrid AI” methodology directly against the DIY approach of platforms like ManyChat and Drift. My goal isn’t to sell you something; it’s to give you a grounded perspective from someone who understands the difference between marketing hype and a truly effective system. This is an unfiltered deep dive to see if the engine under the hood matches the promises on the paint job.

What is BotBuilders?

BotBuilders is a Hybrid AI Chatbot System. Its core purpose is to help businesses automate lead generation, sales conversations, and customer support without needing to write a single line of code.

Think of it less as a piece of software and more as a complete, pre-built engine you install into your business.

It’s built on the ManyChat platform but comes with all the strategic “brains” already programmed in. The key features you get include:

• A Core Chatbot: The main engine with pre-built, high-converting conversational flows.
• ChatGPT Bot Booster: This is the AI layer that allows the bot to answer typed questions intelligently, using the information you provide about your business.
• Niche Bot Add-ons: Specific templates for industries like coaching, real estate, e-commerce, affiliate marketing, and more.
• AI Powered Profits Course: Training on how to leverage AI across your entire business.
• AI Specialist Certification: A program to validate your new skills.

One of their most significant recent additions is TikTok integration, showing they keep the platform current as social media evolves.

Who Created BotBuilders?

BotBuilders was created by Matt Leitz, a serial entrepreneur and marketing automation expert. His background is crucial because it directly addresses the biggest skepticism you might have. This wasn’t built by a tech bro in Silicon Valley; it was built by a marketer in the trenches.

Before BotBuilders, Matt ran an e-commerce company called BoardGames.com. He was passionate about it, but he was getting crushed by Amazon and razor-thin margins. The business was failing. In a last-ditch effort, he and his co-founder built a simple, engaging chatbot to try and sell games.

It worked. Shockingly well.

That’s when he realized the problem: most businesses use technology all wrong. They focus on cutting costs or replacing people. Matt’s vision became the opposite: to build bots that create more of the right conversations—the ones that lead to sales.

His deep, hard-won expertise in copywriting and conversion is the “human” part of the “Hybrid AI.” The system’s strength comes directly from his experience of what actually makes people click, engage, and buy. It’s not just code; it’s proven sales psychology turned into an automated system.

Who is BotBuilders for?

Choosing the right marketing tool can feel impossible. You don’t want something too simple that it’s useless, or too complex that you never use it. BotBuilders is designed for a specific type of person. Here’s who I believe will get the most value:

1. Coaches & Consultants: If you need to automate lead qualification and book sales calls, this is for you. The bot can act as your 24/7 appointment setter, filtering out the tire-kickers so you only talk to high-quality prospects.
2. E-commerce Store Owners: This system can help you recover abandoned carts, run interactive promotions, and answer common product questions instantly, boosting sales and freeing up your support team.
3. Real Estate Agents: Imagine having a bot that generates and qualifies buyer and seller leads from your social media and website around the clock. That’s the exact benefit this provides for agents.
4. Affiliate Marketers: The system allows you to build lead-gen quizzes and automated follow-up sequences to promote affiliate offers across multiple channels, creating a hands-off income stream.
5. Aspiring Entrepreneurs & Agencies: If you want to start a business with a proven service, BotBuilders offers a “business-in-a-box.” You can resell their pre-built bot systems to local businesses without having to build them from scratch.

BotBuilders Tutorial & Walkthrough (coming soon)

A video demonstrating customizing a pre-built bot template and training the AI with your business information is planned and will be embedded here soon.

What benefits does BotBuilders provide?

Honestly, when I first heard about BotBuilders, my eyes rolled. Another “AI revolution” pitch. The marketing world is full of them. But as I dug into Matt Leitz’s story and the actual logic behind their “Hybrid AI” model, something clicked. This wasn’t about tech for tech’s sake; it was about embedding proven sales psychology into automation. The true benefits aren’t about features, they’re about transformation.

Here’s what this system actually delivers:

• 🤖 Automate Lead Gen 24/7: Your bot works while you sleep. It captures leads from your website, Facebook, Instagram, and ads, so you wake up to new opportunities instead of an empty inbox.
• 📈 Increase Sales Conversions: This is the key. The “Hybrid AI” doesn’t just answer questions; it strategically guides conversations. It’s designed to move prospects toward a sale, just like a trained salesperson would.
• ⏳ Save Massive Amounts of Time: Stop manually answering the same questions over and over. Stop chasing down leads who went cold. The bot handles the repetitive work, freeing you up to focus on closing deals and serving clients.
• 🚀 Launch Without Tech Headaches: You are not building from scratch. You are customizing a proven, pre-built system. This dramatically lowers the technical barrier and speeds up your time to launch.
• 💰 Own a Predictable Growth Machine: The goal of any good marketing system is predictability. BotBuilders helps you create a machine where you know that putting qualified leads in one end results in happy customers coming out the other.

BotBuilders Pricing – How Much Does it Cost?

This is a premium system with a premium price tag, but the structure is straightforward.

The full price for the Ultimate AI System is listed at $5,000. However, the main offer is presented with a $2,500 “Small Business Technology Grant” discount, which brings the cost down to a one-time investment of $2,500.

For those who can’t pay in full, they offer a payment plan: $500 down, followed by four additional monthly payments of $500.

It’s also important to note that the system runs on ManyChat, which requires its own ManyChat Pro subscription of around $15/month.

Is there a free trial?

No, BotBuilders does not offer a free trial. It’s a direct purchase of a comprehensive system, training, and support package.

Are there any discounts available?

The primary discount is the $2,500 “Small Business Technology Grant,” which is the standard offer presented in their marketing. This effectively makes the price $2,500 instead of the listed $5,000.

Is there a lifetime deal?

Yes, the $2,500 one-time payment option functions as a lifetime deal. It includes the core system, all the add-ons, and lifetime updates and support, so you won’t be charged again by BotBuilders for future improvements.

Is BotBuilders a monthly subscription?

The BotBuilders system itself is a one-time purchase. However, to run the bot, you need an active monthly subscription to ManyChat Pro, which costs about $15 per month.

Are there any BotBuilders coupon codes?

No coupon codes are mentioned in their materials. The discount is automatically applied through the “grant” offer.

Martin Boeddeker Exclusive BotBuilders Bonuses (When You Use My Affiliate Link)

Look, I believe BotBuilders is a phenomenal system. But I also know that buying a powerful tool is only half the battle. The other half is implementation, strategy, and having someone in your corner when you get stuck.

That’s why I’ve put together a bonus package that I honestly believe is worth more than the BotBuilders system itself. My goal is simple: I want to remove every possible obstacle from your path and give you the exact tools and support system I use in my own business.

When you enroll in BotBuilders through my affiliate link, you get all of this for free:

Bonus #1: Lifetime License to My AI Writing Workspace (TypingMind)

Your bot needs to be fed with great copy—for ads, emails, and social posts that get people into your funnels. I’ll personally pay for your lifetime license to TypingMind, the exact AI workspace I use every single day. You just cover your own API usage.

You’ll get my entire setup, including:

• Multi-model access (OpenAI, Claude, etc.) so you always use the best tool for the job.
• My custom-built copy assistants, including one inspired by the legendary copywriter Gary Halbert.
• My personal frameworks for writing reviews, emails, and scripts.
• Training on how to slash your AI costs and build your own reusable assistants.

This isn’t just a tool; it’s my entire content creation engine.

Bonus #2: Your Lean Tech Stack on Systeme.io

BotBuilders is the ultimate “front door” for your business. But you still need a simple, low-cost “house” to deliver your products, courses, and emails. If you don’t want to get locked into a complex and expensive platform like GoHighLevel, I’ve got you covered.

I’ll give you my proven funnel and course templates for Systeme.io and personally help you get set up. This is the perfect, all-in-one platform for your pages, funnels, email marketing, and course delivery—at a fraction of the cost.

Bonus #3: Access to My Flagship Program: Clarity on Demand

Theory is great, but seeing a real business being built from scratch is priceless. You’ll get full access to my upcoming flagship program (planned retail $997–$1,997) where you can follow along as I build and launch my own AI Life Design business.

You get a behind-the-scenes look at the strategy, the assets, and the step-by-step implementation. You can model everything I do to accelerate launching your own offer that BotBuilders will help you sell.

Bonus #4: Access to My Private Community

Don’t go it alone. You’ll get access to my private Skool community ($99/month value) where you can get ongoing support, ask questions, and connect with other motivated entrepreneurs.

This is your accountability hub. I’m in there personally every day to help you overcome hurdles and stay on track as you implement BotBuilders and grow your business.

Bonus #5: One-to-One Strategy Call With Me

This is where we make sure you have a rock-solid plan. You and I will get on a one-to-one coaching call to get personalized, high-level feedback on your business.

We can dive into your niche, refine your offer, sharpen your messaging, or map out your launch plan. You get direct access to my brain—leveraging my experience as a six-figure course seller and veteran affiliate marketer to give you clarity and confidence.

BotBuilders User Reviews

While conducting my research, I paid close attention to the user testimonials featured in their training and marketing materials. While you should always take company-presented reviews with a grain of salt, consistent themes emerge that paint a clear picture of the user experience.

I’ve seen testimonials across their site and in their detailed webinar that consistently highlight a few key points:

• Exceptional Support: This is the most common praise. Users frequently refer to the support as “legendary,” “phenomenal,” and “the best.” It’s clear they invest heavily in making sure customers don’t get stuck.
• Speed to Results: Several users reported landing their first client or generating new leads within days, sometimes even 24 hours, of implementing the system. This speaks to the effectiveness of the pre-built templates.
• A Massive Time-Saver: A recurring theme is the sheer amount of time the bot frees up, allowing business owners to “work on their business, not in it.”
• It Works for Non-Techies: Many testimonials come from users who admit to being “horrible at technology” but were able to get the system up and running successfully by following the step-by-step tutorials.

This external feedback strongly aligns with the company’s core promises, which is a very positive sign.

BotBuilders Alternatives – Comparing AI Chatbot Platforms

BotBuilders doesn’t exist in a vacuum. Let’s see how it stacks up against the other options you’re likely considering.

BotBuilders vs. ManyChat (DIY)

• ManyChat’s Strength: It’s a powerful and flexible platform with a lower starting monthly cost. It’s the underlying technology that BotBuilders uses.
• Key Differences: ManyChat is an empty toolbox. BotBuilders is a fully assembled race car built using that toolbox. With ManyChat alone, you are responsible for 100% of the strategy, copywriting, flow design, and testing. BotBuilders provides all of that for you.
• Who Should Choose Which? If you’re a tech-savvy marketer with extensive experience in conversion copywriting and you want to build a completely custom system from the ground up, the DIY ManyChat route is for you. If you’re a business owner who values a proven, done-for-you system and wants to plug it in and get results fast, BotBuilders is the clear winner.

BotBuilders vs. Generic AI Website Chatbots

• Generic Bots’ Strength: They are often cheaper (or have free plans) and are simple to install for answering basic FAQs by scraping your website content.
• Key Differences: Most generic AI bots are purely informational. They are reactive and lack sales strategy. They can answer “What are your hours?” but they can’t strategically guide a prospect from curious to converted. BotBuilders’ “Hybrid AI” model is built from the ground up for one purpose: conversion.
• Who Should Choose Which? If you just need a simple, glorified FAQ on your website, a generic tool might be enough. If you want your chatbot to be an active lead generation and sales engine for your business, BotBuilders is in a different league.

BotBuilders Updates & Technology

The secret sauce behind BotBuilders is their “Hybrid AI” model. This isn’t just a marketing buzzword; it’s a fundamental technological approach that sets them apart.

Here’s how it works:

1. The “Human” Layer: This is the foundation. It consists of meticulously crafted conversational “flows” designed by Matt Leitz and his team. These are essentially decision trees based on years of real-world sales and marketing data. They are pre-written to be engaging, persuasive, and to guide a user towards a specific goal (like booking a call or buying a product). This provides the strategic guardrails.
2. The “AI” Layer: This is the flexible, intelligent part powered by ChatGPT. When a user types a question that goes “off-script,” the AI kicks in. It uses the information you provided during the simple setup process to answer questions naturally and accurately.

This combination is brilliant. It gives you the strategic conversion power of a master marketer with the 24/7 flexibility of a powerful AI.

Furthermore, their commitment to lifetime updates is a huge value proposition. Technology changes fast. They’ve already adapted to include new platforms like TikTok, ensuring that your investment doesn’t become obsolete in a year. You’re not just buying the system as it is today; you’re buying its future evolution as well.

Frequently Asked Questions About BotBuilders

Do I need to be a tech expert to use BotBuilders?

No, absolutely not. The entire system is designed from the ground up for people with zero tech skills. The process is focused on customizing pre-built templates through simple forms and tutorials, not coding or complex technical setups.

What other costs are involved besides the main purchase?

The only other required cost is a ManyChat Pro account, which is necessary to run the bots. This subscription costs approximately $15 per month.

Will this work for my specific business niche?

Most likely, yes. The system includes a core bot that is customizable for any business that needs to generate leads and sales. It also comes with specific pre-built templates for many popular niches like coaching, e-commerce, real estate, agencies, and more.

How long does it take to get set up?

According to BotBuilders, you can get your first bot customized and launched in a single weekend. While this will vary based on the individual, it’s significantly faster than attempting to build a similar system from scratch.

What if I get stuck during the setup process?

BotBuilders heavily emphasizes their customer support. They refer to it as “legendary support” and provide multiple avenues for help, including a dedicated team and live weekly orientation calls to ensure you’re successful.

Conclusion – Is BotBuilders Worth It?

Making a significant investment in a new tool is always a tough decision. It’s not just about the money; it’s about the hope that this will be the thing that finally moves the needle. You’re trying to build a business that gives you freedom, one that works for you instead of the other way around.

After my deep dive, here’s my brutally honest take.

BotBuilders isn’t magic. It’s a powerful, strategy-first system that automates the proven principles of good marketing and sales. Its core strengths are undeniable:

1. The unique “Hybrid AI” approach: It masterfully blends human-led sales strategy with the power of AI, solving the biggest flaw in most chatbots.
2. The “done-for-you” templates: You’re not starting from a blank page. You’re starting on third base with proven, high-converting conversational flows.
3. The founder’s expertise: Matt Leitz’s real-world marketing and conversion knowledge is baked directly into the product. You’re buying his experience, not just his code.

So, is it worth it?

For the right person, absolutely.

If you are a business owner, coach, or marketer who values strategy over endless tinkering, and you want a proven system to generate leads and sales without the technical headaches, then BotBuilders is one of the smartest investments you can make in your business’s growth. It’s a direct path to installing a 24/7 sales and marketing employee who never sleeps.

However, if you’re a tinkerer who loves building complex systems from scratch and you have deep expertise in copywriting and automation, then this might feel restrictive.

For everyone else who is tired of the tech struggle and just wants results, this is your shortcut. Stop waiting for the perfect time. The lights will never all be green. It’s time to get in the car and start driving.