Experience Product Masterclass (EPM) Review 2025: Is Marisa Murgatroyd’s Course Worth It?

Let’s be honest for a second.

In a world flooded with AI-generated courses and “old-school” info-dumps, it’s getting harder and harder to stand out. You’re left wondering if it’s even possible to create something that has a real impact and builds a sustainable business.

Enter the Experience Product Masterclass (EPM) by Marisa Murgatroyd.

It promises a revolutionary way to create courses with AI offering a way that gets students hooked, guarantees they get results, and turns them into lifelong fans.

However the skepticism is real. You’re probably thinking, “Is it really that different?” or “That price tag and gurantee is serious but sound to good to be true… what’s the catch?”

I get it. I’ve been in the digital marketing game for over 15 years, and I’ve seen hundreds of these “game-changing” programs come and go. I’ve built and sold six-figure courses myself and watched the rise of cheap, low-quality alternatives. This review isn’t based on reading a sales page. I was given access to EPM as an top affiliate, and I’ve had a front-row seat to how it works and the results it produces.

This is my hostest review. The raw truth about what’s inside, who it’s really for, and whether it’s the right investment for you.

So, is the Experience Product Masterclass the missing piece you’ve been looking for, or is it just more expensive marketing hype? Let’s dig in.

Why should I trust your Experience Product Masterclass review?

That’s the right question to be asking. Most “reviews” you’ll find are written by affiliates who have never actually been inside the program. They rehash the sales page and call it a day.

This is different.

This review is based on getting access to the program and its community. I’ve watched it evolve since being part of Jason Fladlien‘s mastermind programm, seen the student success stories unfold in real-time, and dug deep into the methodology. With over 15 years of digital marketing experience, I’ve compared EPM directly against the “old way” of course creation and the flood of new, low-quality AI programs.

My goal isn’t just to sell you something. It’s to give you a grounded, unfiltered deep dive so you can make an informed decision for your business. This is the review I wish I had when I first heard about it.

What is Experience Product Masterclass?

The Experience Product Masterclass is a 12-week high-touch coaching program that teaches you how to create an “Experience Product.” It’s designed to solve the #1 problem in the online course world: the fact that 97% of students never finish the courses they buy.

Its core purpose is to transform you from an “information provider” into an “experience creator,” building a product that is so engaging and effective that students not only complete it but become raving fans who buy from you again and again.

It’s not just a collection of videos. The program is built around several core pillars:

• The 5-Module EPM Curriculum: A step-by-step flight plan from idea to launch and scale.
• A Personal Success Coach: Your dedicated guide for 1:1 feedback and support.
• Ainslee.ai: A custom AI toolset trained on Marisa’s methodology to help with copywriting and brainstorming.
• Ultimate Course Launch Toolkit: Provides the tech and templates to get your sales pages and emails live.
• Done-for-You Membership Site: Their team will literally build your course site for you on their Xperiencify platform.
• Audience Building Bundle: Trainings on how to find your first customers on major social platforms.

A recent and powerful addition has been Ainslee.ai, which integrates artificial intelligence in a smart way—not to replace your expertise, but to speed up the “hard bits” like writing sales copy or brainstorming module names, all while staying true to the EPM framework.

Who Created Experience Product Masterclass?

The mastermind behind EPM is Marisa Murgatroyd. And to understand why this program is so different, you need to understand her background.

Marisa’s story isn’t that of a typical marketing “guru.” Her father once told her she had “no marketable skills” as an artist. But the reality is, she has an Ivy League degree from Brown University and a Master’s from the Royal College of Art in London. Before EPM, she was an award-winning documentary filmmaker.

She spent a decade producing media that had to do one thing: keep an audience engaged from start to finish.

When she created her first online courses, she was horrified to see that almost nobody finished them. It was the same problem a filmmaker faces—if the audience walks out halfway through, you’ve failed. She realized the principles she used to captivate a movie audience could be applied to online education.

This wasn’t a marketing problem; it was an engagement problem. Her vision was to stop the “downward death spiral” of low completion rates that kills most course businesses. Her deep background in narrative, structure, and emotional engagement is the secret sauce baked directly into the EPM framework. It’s not just theory; it’s a proven system for holding human attention and driving action, transferred from the screen to the classroom.

Who is Experience Product Masterclass for?

Choosing the right tool or program can feel paralyzing. EPM is a serious investment, and it’s definitely not for everyone. But for the right person, it’s a genuine business accelerator. Here’s who I believe will get the most value from it:

1. The Aspiring Course Creator: You have an idea or expertise but are overwhelmed by where to start. You’re afraid of building something nobody wants or buys. EPM gives you a paint-by-numbers roadmap from idea to profitable launch, with the support to ensure you don’t get stuck.
2. The Existing Course Creator with a “Ghost Town” Product: You’ve already built a course, but the engagement is low, refunds are high, and you’re not getting the testimonials or repeat business you hoped for. EPM will show you how to “experiencify” your existing product to reignite student success and sales.
3. The Coach or Consultant Ready to Scale: You’re trading time for money in a 1:1 model and hitting an income ceiling. EPM provides the perfect framework for productizing your service into a scalable group coaching program or course that doesn’t sacrifice client results.
4. The Established Entrepreneur Adding a New Revenue Stream: You have an existing business and audience and want to add a highly profitable and impactful educational product. EPM’s process helps you validate and launch quickly, ensuring your new offer is a blockbuster hit from day one.

Experience Product Masterclass Tutorial & Walkthrough (coming soon)

A video demonstrating how to use the EPM framework to design your course mission and how to integrate your first “constant win” into your curriculum is planned and will be embedded here soon.

What benefits does Experience Product Masterclass provide?

When I first got access to EPM, I was skeptical. Another “guru” program with big promises? But what immediately struck me was the focus on a tangible framework instead of just vague motivational hype. It wasn’t about “hustle,” it was about psychology and structure. The benefit isn’t just “making money”—it’s building a business asset that works.

Here’s the real-world transformation EPM offers:

• 🎓 Dramatically Higher Student Completion: This is the core promise. Instead of the dismal 3% industry average, you’ll see completion rates of 30-90%. This one benefit changes everything else in your business.
• 🌟 A Product That Actually Stands Out: In a sea of boring, AI-generated content, an Experience Product is unforgettable. You build a reputation for getting real results, which is the ultimate unique selling proposition.
• 🗣️ A Flood of Authentic Testimonials & Referrals: Happy, successful students are your best marketing team. They become evangelists for your brand, driving word-of-mouth sales that cost you nothing.
• 🔄 Massively Increased Repeat Business: A student who succeeds with your first product is 12x easier to sell to again. EPM helps you build a real customer journey, not just a one-off transaction.
• 🚀 A Proven, Repeatable Launch Process: The program teaches you how to launch with a Minimum Viable Product (MVP), so you can get to market fast, make sales, and validate your idea before spending months building the wrong thing.
• 😌 Confidence That You’re Creating Real Transformation: You can finally stop worrying about whether your course is “good enough.” You’ll have a system to ensure your students win, which means you win.

Experience Product Masterclass Pricing – How Much Does it Cost?

Let’s talk about the elephant in the room: the price. EPM is a premium investment, and it’s priced that way for a reason—it includes an intensive level of personal coaching and support that you won’t find in a $200 video course.

There are two main payment options:

• Full Pay: A one-time payment of $2,497. This option saves you $485 compared to the payment plan and usually includes an extra “Full Pay Bonus.”
• Payment Plan: An initial payment of $497, followed by 5 additional monthly installments of $497. The total cost for this option is $2,982.

Is there a free trial for EPM?

No, there is no free trial. The program is an intensive, hands-on experience from day one. However, it is protected by one of the strongest guarantees in the industry.

What is the “Make Your Money Back Guarantee”?

Marisa offers a very bold guarantee: if you follow the program, do the work, and use the coaching, you will make back your investment during the 12 weeks of the program. If you don’t, she will personally pay you the difference. This is a powerful commitment, but it’s crucial to understand it’s conditional—you have to take action and implement the steps.

Are there any discounts or coupon codes?

The only standard discount is the one offered for paying in full. They rarely, if ever, offer coupon codes because the value is packed into the entire program, including the expensive coaching component.

Is there a lifetime deal?

While there is no “lifetime deal” on the coaching program itself, you do get lifetime access to the core EPM course materials and all future updates. The live coaching component is for the 12-week duration of the program.

Experience Product Masterclass User Reviews

To get a balanced view, I didn’t just rely on my own experience. I dug into feedback on platforms like Trustpilot and Reddit where you find more unfiltered opinions.

The sentiment is overwhelmingly positive, but a few consistent themes emerge that align perfectly with my own assessment:

• It requires serious work: This is the most common point. Users stress that EPM is not a passive course you can just watch. One reviewer said, “This course is great ONLY if you are willing to put in the work.” If you don’t show up and implement, you won’t get results.
• The coaching is a game-changer: People rave about the personal success coaches. Having a dedicated expert to review your work, answer questions, and keep you on track is repeatedly cited as the single most valuable part of the program.
• It provides a clear roadmap: A recurring theme is how EPM helps people who have been “stuck” or “floundering” for years. The step-by-step process removes the guesswork and provides the clarity needed to finally get a product to market.

This feedback confirms that EPM delivers on its promise, but only for those who are truly committed to the process.

Experience Product Masterclass Alternatives – Comparing Online Course Creation Programs

How does EPM stack up against other options? Let’s break it down.

EPM vs. AI Course Builders

• AI’s Strength: It’s incredibly fast and cheap to generate content.
• Key Differences: AI creates generic, soulless information. It can’t create a unique methodology, share personal stories, or design a transformative experience. Students can spot AI-generated content a mile away, and it leads to low engagement, zero trust, and a brand that looks cheap.
• Who should choose which? If you want to churn out low-quality content for a quick, short-term buck, AI is your tool. If you want to build a real brand, a loyal audience, and a long-term, sustainable business, EPM’s human-centric approach is the only way to go.

A Spotlight on the Personal Success Coach: The EPM Difference

If I had to pick one feature that sets EPM apart from every other program on the market, it’s the Personal Success Coach. This isn’t just a “support forum” or occasional group Q&A.

When you enroll, you are assigned your own coach who is an expert in the EPM methodology. For 12 weeks, they are your dedicated guide.

You get:

• Weekly Coaching Pod Calls: Small group sessions where you get direct feedback and your specific questions answered.
• Unlimited Email Access: You can email your coach anytime you’re stuck and get a personal response.
• Milestone Reviews: As you complete key steps—like naming your product, setting your price, or outlining your offer—you submit them for direct feedback. Your coach will either give you the green light or provide specific suggestions for improvement.

This single feature is what bridges the gap between learning and doing. It virtually eliminates the risk of going down the wrong path or getting stuck for weeks on a single decision. It’s an insane level of support and, frankly, it’s what justifies the premium price tag.

EPM’s ‘Make Your Money Back Guarantee’: How It Really Works

This is probably the most talked-about—and misunderstood—part of the program. When you see a guarantee this bold, it’s natural to be skeptical. Is it real? What’s the catch?

Let’s be brutally clear: This is NOT a “try it and see” refund. The program is non-refundable if you simply change your mind or don’t participate.

Instead, think of the guarantee as an accountability contract. It’s a tool designed to ensure your success by forcing you to take the exact, specific actions that are proven to get results. Marisa is so confident that if you follow her proven flight plan, you will succeed, that she is willing to put her own money on the line. It’s a mechanism that guarantees your investment precisely because it holds you accountable to the process.

So, what does “doing the work” actually mean? To qualify, you have to follow the program as it’s designed. Here are the key requirements:

• Complete the Core Training: You must watch the videos and complete all the associated action steps in the first three modules (the “MVP Track”), which cover everything from your idea to your launch plan.
• Show Up for Coaching: You are required to attend at least 9 of the 12 weekly live coaching calls. Success in this program comes from implementation and feedback, not passive learning.
• Actively Participate: You need to ask at least two questions during your coaching calls. This proves you’re engaged and allows the coaches to help you overcome your specific roadblocks.
• Submit Your Work on Time: This is the big one. Throughout the program, there are 16 essential “Milestones” (like your product name, pricing, and launch plan) that you must submit to your personal coach for review by their due dates. This feedback loop is critical—it prevents you from making costly mistakes and ensures you’re on the right track at every key decision point.
• Have Real Sales Conversations: This is where the rubber meets the road. The guarantee requires you to have a specific number of enrollment conversations with potential customers. The number depends on your price point (for example, for a $997 product, you’d need to have 30 conversations). This step is non-negotiable because it forces you to validate your offer in the real world—the single most important factor for a successful launch.

Why are they so strict about this? Because they know—and I know from 15+ years of experience—that these are the exact, non-negotiable actions that lead to a successful launch. They’ve reverse-engineered success and built the guarantee around it.

Think of it this way: The guarantee isn’t a safety net for failure. It’s a set of guardrails that makes success almost inevitable if you stay on the path. It removes your ability to procrastinate or get stuck, forcing you to use the incredible support system you’ve paid for. It protects serious action-takers by ensuring they get a return on their investment, one way or another.

Frequently Asked Questions About Experience Product Masterclass

What if I don’t have a course idea yet?

That’s perfectly fine. Module 1 of the program is dedicated entirely to helping you find and validate your most profitable product idea. The process ensures there’s real market demand for it before you build anything.

Is the money-back guarantee for real?

Yes, but it’s not a no-questions-asked refund policy. It’s a “do the work” guarantee. You have to show that you’ve completed the milestones and participated in the coaching. It’s designed to protect serious action-takers, not tire-kickers.

How much time will EPM take per week?

Be prepared to invest significant time. Between watching the training, completing the action steps, and attending coaching calls, you should budget at least 5-10 hours per week. This is an intensive program, not a passive one.

Is EPM worth the price?

If you’re just casually interested in course creation, no. But if you are serious about building a real business and you implement the program, the potential return on investment is massive. Many students make their investment back during the program itself, and the product you create becomes a long-term asset that can generate revenue for years.

Conclusion – Is Experience Product Masterclass Worth It?

Making a big investment decision for your business is tough. You’re weighing the cost against the potential, hoping you’re making the right call. At the end of the day, this isn’t just about buying a course; it’s about investing in your dream of building a sustainable online business that has a real impact on people’s lives.

The Experience Product Masterclass cuts through the noise by focusing on the one thing that truly matters: student success. Its core strengths are undeniable:

1. The Proven Experience Formula®: A battle-tested methodology for creating engaging products.
2. Unparalleled Personal Coaching: A level of 1:1 support you simply won’t find elsewhere at this price.
3. An Action-Backed Guarantee: A bold promise that forces both you and them to be accountable for results.

So, what’s my final recommendation?

For the serious entrepreneur who is ready to do the work, the Experience Product Masterclass is a powerful and worthwhile investment. Absolutely.

If you’re tired of the guesswork and ready to follow a proven system that can help you build a product you’re proud of—one that actually changes lives and builds a thriving business—then this is the path for you.