GrooveFunnels Vs ClickFunnels: In-Depth Comparison (2021)
Do you want to build a sales funnel but don’t know if you should whether GrooveFunnels or Clickfunnels is the best solution for your situation?
In this review I compare Clickfunnels vs GrooveFunnels, so you can make the right decision.
So let’s jump right into it.
Part #1: GrooveFunnels Vs ClickFunnels Overview
What Is GrooveFunnels?
GrooveFunnels is a new sales funnels builder created by Russel Brunson’s friend and mentor Mike Filsaime.
Unlike Clickfunnels, GrooveFunnels is more than a sales funnel builder and uses a freemium model during the launch of its software.
Right now you can create a free lifetime account for GroovePages and GrooveSell.
Yes, you read that right. To launch its software, GrooveFunnels is giving away Clickfunnels core features for free.
If you have not created a free account I would recommend registering your FREE LIFETIME account for GroovePages and GrooveSell now because the free promotion ends after the Corona Crisis is over.

GrooveFunnels is a collection of free and paid software applications (GrooveApps) for creating sales funnels, building websites, and engaging in various marketing activities.
The suite is developed by Groove Digital, the people who also created WebinarJam, Everwebinar, Kartra and GrooveKart.
GrooveFunnels consists of apps, like the landing page builder GroovePages, the email platform GrooveMail, and the sales platform GrooveSell, among others.
To put it simply — you can run your entire business on GrooveFunnels once all the apps are available.
Although GrooveFunnels is still in beta, it shows great promise as an alternative to ClickFunnels and Kajabi (and even Kartra) due to the insane lifetime pricing.
In fact, it is more affordable and will have a lot more features than both of those platforms.

The full list of apps included in the collection is mind-boggling, and covers pretty much all aspects of a company’s marketing efforts.
- GroovePages
- GrooveSell
- GrooveAffiliate
- GrooveMail
- GrooveVideo
- GrooveMember
- GrooveDesk
- GrooveCalendar
- GrooveBlog
- GrooveSurvey
- GrooveQuiz
- GroovePages for Shopify
- GrooveWebinars for Live Webinars
- GrooveWebinars for Automated Webinars
Most of the promised features and apps are not yet available, since the platform is still in its beta stage. The official launch will happen later in 2021, when the platform will be available with its core features to sell and deliver digital products and online courses with GrooveMail, GrooveVideo and GrooveMember.

The rollout of additional apps like GrooveWebinars will extend well into next year. However, even just thinking about the concept, you cannot help but feel excited about the possibilities the platform will offer once fully operational.
What Is ClickFunnels?
ClickFunnels is the brainchild of Russell Brunson, one of the greatest marketers ever.
This platform aims to help entrepreneurs create a website that converts without having to pay a fortune to a designer.
Essentially, ClickFunnels was the first sales funnel builder to create fast, simple sales funnels.
The platform eventually implemented various other features, and is now perhaps the most successful software for creating sales funnels.
ClickFunnels gives you the tools to convert leads into paying customers.
Aside from the excellent landing page builder, it also offers the following:
- Affiliate Management System
- Webinar Hosting Platform
- Course Hosting Platform
- Email Marketing
- Shopping Cart & Checkout System
However, ClickFunnels is above all a sales funnel creation software.
While it serves its main purpose remarkably well, it is not the comprehensive solution that GrooveFunnels will be the future or Kartra as I explained in my Kartra vs Clickfunnels review.

One of the best things about ClickFunnels is the giant community around it and the plethora of online courses and tutorials for it. They can be extremely helpful as an educational tool for people taking their first steps in online marketing.
The History of GrooveFunnels vs ClickFunnels
Mike Filsaime, the co-founder of GrooveFunnels, also happens to be the co-founder of another major sales funnel building software — Kartra.
He and Russell Brunson go way, way back, and there are plenty of interesting stories surrounding them. For example, did you know that Russell tricked Mike and his partner Andy into promoting ClickFunnels while the two were launching Kartra?
Or did you know that 99% of new Clickfunnel users don’t stick with the platform as I explain in this video?
Stories like this one put the GrooveFunnels vs ClickFunnels rivalry in a rather interesting context that continues to this very day.
For example when I posted a comment to MY PERSONAL Facebook timeline claiming that GrooveFunnels is “more successful” than Clickfunnels I even got a reaction from Russell Brunson himself.

Which let to a very interssing reply from John Cornetta who is the president of GrooveDigital.

I have collected many such tales in my article about the history of Clickfunnels and GrooveFunnels. Make sure you check it out!
Part #2: GrooveFunnels vs ClickFunnels – Similarities
Since both GrooveFunnels and ClickFunnels are designed to build sales funnels, there are quite a few similarities between them.
Of course, there are also significant differences in some key areas — but we will get to those a bit later. First, let’s take a look at the features that GrooveFunnels and ClickFunnels share.
#1: Ease of Use
Fortunately, you don’t have to be a developer or even have any coding skills to use GrooveFunnels or ClickFunnels.
Both allow you to create and manage funnels and pages with a simple drag-and-drop interface. The process is quite simple even for beginners, so you can get started in no time.
The drag-and-drop feature both platforms offer makes the creation of funnels and pages less of a hassle, so you can focus on what matters — maximizing efficiency.
#2: A Variety of Ready-Made Funnel Templates
You don’t need to start from scratch. GrooveFunnels and ClickFunnels come with a wide variety of built-in templates that you can use for your funnels and pages. The templates are also fully customizable, so you can adjust them to your branding and business needs.
Both GrooveFunnels and ClickFunnels have their own marketplaces where users can share their funnel templates.
#3: Creating a Membership Area for Online Courses
If you want to set up a membership portal for your online courses or pretty much anything that requires special access, you can do it on both platforms.
GrooveFunnels is expected to launch its Teachable competitor GrooveMember app later this year — a membership CMS with plenty of features and customization options.
GrooveDigital announced that GrooveMember will be modeled after Kajabi.
It will give you the option to set different levels of access to your members’ area and engage in drip campaigns.
ClickFunnels also has a basic built-in membership area feature, which you can use to monetize your knowledge and experience through online courses.
#4: Affiliate Management Tool
Affiliate programs are a powerful way to acquire new customers.
However, in order to get the most of your affiliates, you will need a way to manage them effectively.
While you get the complete affiliate management software for free without limitations with GrooveSell, you will need to upgrade to the $297/month plan of Clickfunnels to use their Affiliate Management tool which is called BackPack.
What’s even more concerning is that ClickFunnels uses a 3rd party platform called Tipalti to manage their affiliates where GrooveFunnels used their own platform for handling all affiliates.
If you want a free built-in affiliate management system that allows you to set commissions, track affiliates, supply marketing materials, and more I highly recommend creating a free GrooveSell account.

#5: Email Marketing Platform
One of the apps in the upcoming GrooveFunnels platform will be GrooveMail — a fully functioning email marketing CRM. It will allow you to segment your leads, create email campaigns, schedule follow-ups, etc. just like you can in Kartra.
ClickFunnels, on the other hand, comes with a built-in feature called “follow-up funnels.” (which is only available on the $297/month plan).
It allows you to engage your customers with emails or SMS messages. The biggest difference is that ClickFunnels is not an Email Service Provider. You still need a external SMTP account to sent your emails.
#6: Learning Curve
While both platforms offer impressive features and are designed