Kartra vs. Clickfunnels – Why It’s so Easy to Make the Right Decision

Kartra vs Clickfunnels

When it comes to creating sales funnels, many people compare Kartra vs Clickfunnels. This post explains why it’s so easy to make the right decision.

If you want to make (more) money and you need to create an unfair advantage over your competition. That’s why you want to compare Clickfunnels vs Kartra and use the best software and strategy to build your online business.

Fortunately, it’s really easy to make the right decision. However first let’s cover some of the basics.

What’s the Main Difference Between Clickfunnels and Kartra?

The main difference when you compare Kartra vs Clickfunnels is that Kartra is build to run your entire business, whereas Clickfunnels is a tool to build sales funnels and educate people about online marketing.

What Is Kartra?

In their blog post Kartra said that they “want Kartra to be THE tech that runs your business. And to GROW your business, everything should be connected and aware of the status and performance of everything else.

Hence Mike Filsaime and Andy Jenkins build a system to publish shockingly sexy looking Web Pages, so you can capture your traffic onto email lists, register them for Webinars or Live Events, create connected Funnels, do Product Launches, and track it all from the moment someone arrives on that page to when they enter your membership site.

The main benefit of Kartra is that all of the systems are connected to create unique experiences for your visitors.

The full-blown, 2-Tier affiliate management and tracking and the data-rich customer Relationship Management and Analytics platform allow you to create and manage your complete sales funnel in one place from receive payments, giving people access to a membership platform and answering questions in the build-in Help Desk.

Every single activity that your customer (Or Subscriber) has ever done in the Kartra System allows you to gain insights that are hard to keep track of if you are using different Email Service Providers to track what emails they open, Wistia to see the videos they watch, ThriveCart to collect payments and use Kajabi or Teachable to host your online course. 

The founders of the system set the Kartra Pricing, so that even if you only use a fraction of the all-in-one online marketing solution, the value proposition is still superior compared to sales funnel builders like Clickfunnels.

Because of this 99% of Clickfunnels users don’t stick with the platform (compared to much high percentages at Kartra) as I explain in this video:

Groovefunnels vs Clickfunnels vs Kartra - What is the Best Funnel Builder?

All Kartra packages offer all features, all the time. The only difference between the different pricing options is the size of your contact list, your traffic bandwidth, and the number of pages you can create. That’s why I created an in-depth review of Kartra’s pricing.

What Others Don't Tell You About Kartras Pricing

What Is Clickfunnels?

Clickfunnels software is primarily designed to provide online business owners with a complete sales funnel.

With ClickFunnels, you can create landing pages, opt-in pages, a simple membership site, collect payments via Paypal and Stripe with Upsells and Downsells just like you can do in Kartra. Clickfunnels is currently the market leader thanks to Russel Brunson’s outstanding marketing.

It was the first platform that made it easy for many people with limited tech skills to create sales funnels with a variety of pre-designed, customizable templates. Unlike Kajabi which is focused on membership sites and simple sales funnels, Clickfunnels is a website and funnel builder first and foremost.

Many entrepreneurs and businesses use ClickFunnels to sell and promote products and online courses or other services online.

Part of the reason ClickFunnels became so popular in this online marketing boom is that it you will find no better sales man than Russel Brunson who was able to explain online marketing in simple terms anyone could understand.

For this he coined the term “sales funnel.”

What is a Sales Funnel?

I really like Will Cannon’s definition of a sales funnel.

A sales funnel refers to the multi-step process potential customers go through to become a buyer. Broken down into various stages, it reflects the customer’s journey, from the point of their initial awareness of a product or service, through to the actual purchase.

Will Cannon Uplead.com

Should I Use Clickfunnels or Kartra?

As I always say the answer depends on your business. If you want to build an e-commerce business with SalesFunne I would highly recommend using Clickfunnels but if you are a coach, consultant, gym owner or want to sell any kind of information products I would always recommend to use Kartra.

The real question is “Is Kartra or Clickfunnels better FOR YOUR business and does it allow you to execute your marketing strategy?”

Is Clickfunnels Better Than Kartra?

If you compare Kartra vs. Clickfunnels there is not single answer to this question.

During the Pareto Summit, I interviewed many of the leading Clickfunnels and Kartra users, including Jim Edwards who is the Co-Founder of Funnelscripts, Black Nubar the world record holder for the fastest guy who won the CC-Club (making one million dollars in sales in only 43 days with a single funnel) and many other success Clickfunnels and Kartra users.

ClickFunnels vs Kartra Similarities

When you compare ClickFunnels vs Kartra, you’ll find some obvious similarities.

Both marketing solutions were created by successful online marketers to fill a gap in the market. ClickFunnels is designed to create sales funnels but it’s not a platform to run your entire business on. In fact, when they tried to create a true all in one platform they gave up and announced to focus on their core business which is to sell information products. On September 23rd, 2019 Russell Brunson announce to focus on their core business and to make Funnelflix part of the Clickfunnels platinum upgrade and to “sunset” some of their features. (without going into detail).

That’s why Clickfunnels had to neglect many important aspects of running an online business that went beyond creating sales funnels, such as offering solutions for customer service, video marketing, calendars, and analytics, all of which are crucial to success.

Their $97 plan lacks some of the most important features for running an online business, especially the functionality to send emails or hosting your affiliate program. forcing users to either upgrade and pay $297 month or integrate with other solutions like Awebser, GetResponse or ActiveCampaign. Often times, users still choose to use one of these solutions to send out email broadcasts.

Is Kartra Cheaper Than Clickfunnels?

For beginners, Kartra is definitely cheaper than Clickfunnels.

Kartra definitely offers more value and features even if you only choose their Starter Plan.

Clickfunnels offers two pricing plans $97/month and $297/month while you can get started with Kartra for only $97/month.

To create a complete sales funnel including the ability to send emails, create an affiliate program you would need to choose the $297/month package of Clickfunnels.

If you are looking for a diferent option you might also want to check out GrooveFunnels Pricing Plans.

Clickfunnels vs Kartra – Overview

Each of these companies has its unique strengths and weaknesses. Read on if you want to know what if Clickfunnels is better than Kartra of if it’s the other way around.

How Is Kartra Better Than Clickfunnels?

Kartra is a technology-driven company, unlike Clickfunnels which is education-driven. The folks at Genesis Digital created an “All-In-One” Marketing Suite that combines 11 different apps. This means there are some obvious features that Clickfunnels does not offer. Of course, Kartra features these as their main selling points when they created their own Clickfunnels comparison on their blog.

Kartra vs Clickfunnels Comparison

Here what you get with Kartra and not with Clickfunnels. Check out this blog post for a full review of Kartra’s 11 different software tools.

Video Marketing

With ClickFunnels, you need to use Youtube or use software like Wistia or Vimeo, to even host your sales videos.

Kartra, comes with a customizable video player, that allows you to track how long a lead watches a video. These tags viewers based on their behavior, so you can sent emails based on the information they consumed. (e.g. you sent a different mail to someone who saw your offer vs. someone who did not).

Everyone who did not finish the will get a follow-up email to increase the likelihood to convert a lead into customers.


I’ve seen some marketers host the sales funnels on Clickfunnels but use the Kartra to run other aspects of their online business for example the helpdesk.

This allows you to easily to keep track of inquiries via live chat or Kartra’s built-in ticket system.


If you are a consultant, coach, or just want to set appointments, you need calendar tool so your customers can schedule appointments on their own. With Kartra you won’t need an extra service like Calendarly or BookLikeABoos (and avoid the extra bill) because Kartra has a built-in Calendar functionality.

What I really like about this feature is that you can charge for your consulting services sessions straight from within the calendar.

Robust Reporting

When you use ClickFunnels instead of Kartra you will need to integrate many different tools like emails, video hosting and memberships.

This will not only cost a lot of time to set up but getting a detailed overview of your customers actions will require you to log into all of these systems.

Kartra’s analytics tracks your entire sales process from creating heatmaps, tacking clicks in your emails, watching videos, downloading files etc.

Kartra gives you a complete lead history report, where you can see every single action a lead has had with you online after they joined your email-list.

Feedback from users who switched from Clickfunnels to Kartra
Kartra vs Clickfunnels user experience

Kartra Offers a Better User Experience

Overall the general consensus is that Kartra’s user experience is much more satisfying.

Kartra Email vs Clickfunnels

How Is Clickfunnels Better Than Kartra?

Clickfunnels is an education-driven company that thrives in the “Make Money Online Space” unlike Kartra which is technology-driven. Russel Brunson and Clickfunnels create amazing education products for online entrepreneurs. What I really like about him is that he practices what he teaches and has unique insights of what works to grow businesses online.

That’s why I highly recommend to read all of the books he published in the recent years.

Expert Secrets

Dotcom Secrets

Traffic Secrets

Dotcom Secrets

Dotcom Secrets by Russell Brunson an absolute foundational book for online marketing. You will hardly find a book that explains the fundamentals of build sales funnels easier than Dotcom Secrets. Russel Brunson illustrates the process, the metrics and math to grow online businesses.

Expert Secrets Book

If you compare Clickfunnels and Kartra but but haven’t read Expert Secrets you should definitely give it a try before you buy any of these two softwares.

In the end you it won’t matter if you choose Clickfunnels over Kartra or vis versa if you don’t know anything about online marketing. If you want to sell information products you need to know the basics.

Traffic Secrets

Traffic Secrets is the latest book from Russel Brunson which is devided into three sections:

  • Finding your dream customer
  • Getting Traffic
  • Growth Hacking

Russel teaches you how to enter into the conversation that’s ALREADY taking place in the mind, of your customer so you know exactly kind of product you need to create. You’ll learn where to find them, and pay attention to what you have to offer and reach out to them over and over again, with out spending money on ads.

Funnel Hackers Cookbook

Funnel Hackers Cookbook is essentially a walkthrough guide showing you which funnels are proven to work online starting from Jeff Walker’s proven Product Launch formular, to free plus shipping funnels and many more. The book breaks down 22 different funnels, and step-by-step instructions to help you choose the right funnel type and build them from scratch in Clickfunnels. Of course, this is a book to promote Clickfunnels but you can create all the funnels in tools like Kartra or even in WordPress as well.

The One-Funnels-Away-Challenge

The One Funnel Away Challenge is a 30 day training that guides you step by step on launching your first sales funnel. In this training that was created by Russell Brunson, Julie Stoian, and Stephen Larsen guide you through all the steps to create a working sales funnel in 30 days.

The Clickfunnels One Funnel Away Challenge

I have been through this training two times and it’s one of the best sales funnel trainings online. Of course, Clickfunnels promotes their own platform but you can implement the training even better with a software like Kartra or Systeme.io or GrooveFunnels.

The ClickFunnels Affiliate Program

One of the reasons why Clickfunnels became the market leader for sales funnels is because they created a cult around their software and their affiliate program.

Because they always create new offers and launches it’s easy to keep affiliates busy promoting their latest products. Russel Brunson’s favorite book “The Greatest Showman” illustrates this really well.

Of course, ClickFunnels tries to demonstrate that their software works for all different kinds of businesses.

Once they grew they made some changes to their affiliate program but in the beginning, it was full of people who promoted Clickfunnels itself as a business opportunity.

That why you will find that ClickFunnels just like Kartra pays their affiliates millions of dollars in commission every year for referring new customers.

Russel Brunson is very open about this strategy and rewards affiliates generously for promoting their front-end products like the One-Funnel-Away-Challenge.

They know that many people who consume their information products will climb up their value latter and purchase more ClickFunnels even if there are cheaper and better software solutions are available to implement their strategies.

Clickfunnels vs. Kartra Pricing Comparison

If you need to decide to choose Clickfunnels your Kartra one of the main selling points is pricing. Kartra is definitely cheaper than Clickfunnels if you have less than 25.000 contacts because you will not need to get a separate Email Service Provider (which should part of every sales funnel).

Clickfunnels pricing becomes really attractive when you get beyond 25.000 contacts in your email database.

Conclusion for our Clickfunnels vs Kartra Review

If you compare Clickfunnels vs Kartra the bottom line is this. You’ll want get the best of bold worlds.

Read Russel Brunson’s books and take part in the One-Funnel-Away Challenge but use a technology-driven (and bug-free) software Karta to implement what you learn.

You don’t want to invest hundreds of hours into learning a system and dealing with integration problems you can easily avoid, especially when you are just starting out and build your first online business.

Not only when you are stretched on budget, Karta is the better solution (except you plan to run an ecommerce business).  

What’s really great about Kartra is that you don’t need to change the platform once you grow.

While Kartra’ s success stories are not as prominent as Clickfunnels there are many people using it to create 7 and 8 figure companies.

As you could tell from this review I’m 100% sure you want to run your business on Kartra. That’s why I created the best bonus you’ll find online if you sign up with Kartra via my affiliate link.

But don’t take my word for it and check out yourself.

Martin's Kartra Bonus

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