GrooveFunnels Review 2025 – A Plattform In Transition

The market for all-in-one marketing platforms is crowded and competitive. In 2020, Groove.cm (then known as GrooveFunnels) entered this market with a unique proposition: a comprehensive suite of tools offered for a one-time lifetime price. This model attracted a large base of early adopters who funded the platform’s development through an extended public beta phase.

This period was marked by significant growing pains, with user feedback frequently citing software bugs, platform instability, and delays in feature rollouts. Now, in October 2025, the platform has undergone another major transformation. The lifetime deal is no longer offered, and Groove.cm has been repositioned as the core component of a much larger, more complex ecosystem called Scale Plus.

This review provides an objective analysis of Groove.cm’s current state, its historical context, and the new questions raised by its integration into a vast suite of applications. The goal is to offer a balanced perspective for businesses evaluating this platform.

What is Groove.cm (aka GrooveFunnels)?

It is important to first clarify the platform’s naming convention. The service initially launched as GrooveFunnels, emphasizing its funnel-building capabilities. The platform as a whole is now officially branded as Groove.cm. Within this ecosystem, “GrooveFunnels” refers to the suite of tools used for creating sales funnels.

Functionally, Groove.cm is an all-in-one digital marketing platform. It provides a suite of integrated applications designed to handle the core requirements of an online business, from website creation to product sales and customer communication.

The primary applications within the Groove.cm suite include:

• GroovePages: A drag-and-drop builder for creating websites, landing pages, and sales funnels.
• GrooveSell: A shopping cart and checkout platform. A key feature is its zero platform fee model on transactions.
• GrooveAffiliate: A system for creating and managing an affiliate program to recruit and track promotional partners.
• GrooveMail: An email marketing platform with automation and segmentation capabilities.
• GrooveMember: A tool for building and managing membership sites and delivering online courses.
• Additional Tools: The suite also includes applications for video hosting (GrooveVideo), blogging (GrooveBlog), e-commerce (GrooveKart), and automated webinars (GrooveWebinars).

Who Created Groove.cm?

Groove.cm was founded by Mike Filsaime, an established figure in the software-as-a-service industry who previously co-founded the Kartra platform. The stated motivation for creating Groove.cm was to offer a more accessible and affordable alternative to the expensive, incumbent all-in-one platforms.

The company initially utilized a lifetime deal (LTD) model to fund its development during a multi-year public beta. This chapter has now closed, and the platform has transitioned to a sustainable freemium and subscription-based model to support its ongoing operations and future development.

Who is Groove.cm for?

Based on its feature set and pricing structure, Groove.cm is positioned to serve several key user groups:

1. New Businesses and Startups: The free plan presents a low-risk entry point, allowing users to build a functional online presence and sales process with minimal initial investment.
2. Digital Marketers and Funnel Builders: The platform offers a suite of tools for constructing sales funnels, making it a potential alternative to more focused builders like ClickFunnels.
3. Course Creators and Content Publishers: With integrated membership and video hosting capabilities, the platform can support the sale and delivery of digital educational content.
4. Businesses Seeking an Alternative to Kartra: Groove.cm offers a comparable scope of features to Kartra, often at a different price point, making it a direct competitor for users who prefer the all-in-one model.

An Analysis of Groove.cm’s Core Benefits

After a lengthy development cycle, several core benefits of the platform have become evident:

• Reduced Barrier to Entry via a Freemium Model: The Free for Life plan includes access to the foundational tools needed to start an online business, which lowers the financial risk for entrepreneurs.
• Potential for Increased Profitability with Zero Platform Fees: The GrooveSell application does not charge a platform fee per transaction (standard payment processor fees from Stripe/PayPal still apply). This can result in higher net revenue per sale compared to platforms that take a percentage.
• Centralized Technology Stack: The all-in-one nature of the platform means its native tools are designed to work together, which can reduce the technical complexity associated with integrating multiple third-party applications.
• Modern Page-Building Technology: GroovePages was developed using a framework that results in fast page-loading speeds, a critical factor for user experience and search engine optimization.
• Integration into a Wider Ecosystem: As a component of Scale Plus, Groove.cm is positioned to integrate with a large suite of new AI and growth tools. However, the effectiveness and seamlessness of these integrations are yet to be fully proven at scale.

Groove.cm Pricing 2025 – The Freemium Model Explained

The platform’s pricing structure has two primary tiers:

The Groove.cm Free for Life Plan

This is the standard plan upon signup.

• Cost: $0 per month.
• Functionality: It provides access to the core applications with certain limitations (e.g., a limit of 500 contacts in GrooveMail, 1 membership course).
• Limitations: This plan includes a 5% platform fee on all sales processed through GrooveSell and displays “Powered by Groove” branding on user-created pages.

The Premium Plan (via the Scale Plus Subscription)

Full, unlimited access to Groove.cm is granted through a subscription to the larger Scale Plus ecosystem.

• Cost: Current introductory pricing is $497 every 6 months.
• Functionality: This removes all limitations within Groove.cm (unlimited contacts, funnels, websites, etc.). It also removes the 5% platform fee and all Groove branding.
• Additional Value: This subscription also includes access to the entire suite of 15+ other applications in the Scale Plus ecosystem, such as ClickCampaigns.ai, PipeLeads.ai, and Invoicer.

Historical and Current User Sentiment

A review of historical user feedback, particularly from the 2020-2022 public beta period, reveals common complaints regarding software bugs, slow feature rollouts, and platform instability. This history is an important part of the platform’s story and a point of consideration for prospective users.

More recent user sentiment from 2024-2025 indicates that the core platform has achieved a significantly greater level of stability and performance. Current praise often centers on the value proposition of the free plan and the power of the core applications like GrooveSell and GroovePages, which are now considered mature.

Conclusion: A Platform at a Crossroads

Groove.cm has undergone a significant journey: from a hyped lifetime offer, through a protracted and challenging public beta, to its current state as a stable core product. It has now entered another phase of transition, becoming a foundational piece of the much larger and more ambitious Scale Plus ecosystem.

The primary question for 2025 and beyond is one of execution. While the core Groove.cm applications have matured, it is too early to determine how effectively the company can develop, maintain, and seamlessly integrate the 20+ applications that now constitute the full Scale Plus suite. The challenge of managing such a vast and diverse portfolio of software is significant, and the platform’s history of development delays remains a relevant data point.

Therefore, prospective users should evaluate Groove.cm on the proven strength of its core applications and its compelling free offering. At the same time, it is prudent to remain cognizant of both its past development challenges and the future complexities inherent in its new, much larger ecosystem. The platform’s long-term success will likely depend on the company’s ability to manage this next stage of growth effectively.