Scale Plus Review

Let’s have a real conversation.

Your browser probably looks like mine used to: a chaotic mess of pinned tabs. One for your funnel builder ($97/mo), one for your email platform ($79/mo), another for your course host ($159/mo), a separate CRM for client work ($50/mo), and maybe a subscription for an AI copywriter ($49/mo). Before you’ve even had your morning coffee, your business is hemorrhaging over $400 a month just to keep the lights on.

It’s an exhausting, expensive, and inefficient way to run a business. We stitch tools together with digital duct tape and pray nothing breaks.

Into this chaos, Scale Plus has emerged, not just as another tool, but as a full-blown ecosystem. It’s the next evolution from the Groove.cm team, and their claim is audacious: to replace 20+ tools and bundle everything into one unified platform, taking on giants like ClickFunnels, Kartra, and even the agency-favorite, GoHighLevel.

You’re right to be skeptical. I was too. You’re looking at that massive list of features and the new pricing and thinking: “Okay, what’s the real story here?”

You’re wondering if it’s truly a replacement for all those best-in-class tools, or just a collection of mediocre add-ons. You’re asking if the new pricing is actually a good deal, and what happens when the “introductory” timer runs out.

Look, I get it. I’ve been a digital marketer for over a decade. My hard drive is a graveyard of “game-changing” tools that couldn’t live up to their own hype. I’ve built six-figure businesses on platforms like Kartra and have run agency services on GoHighLevel. This review isn’t scraped from a sales page; it comes from years in the Groove ecosystem, watching its stumbles, its growth, and now, this massive evolution.

I’m here to give you the raw truth, to cut through the marketing noise and tell you what this platform actually feels like to use. This is your no-BS guide.

So, is Scale Plus the revolutionary, cost-saving, all-in-one platform we’ve been promised, or is it just another overhyped dream?

Let’s dig deep and find out.

Why should I trust your Scale Plus review?

Because I’m not just looking at a feature list. This review is based on years of active participation in the Groove ecosystem. I’ve used the core funnel builder to generate real revenue, I’ve seen the community’s feedback firsthand, and I’ve put these tools head-to-head against the alternatives I pay for, like Kartra and Systeme.io.

Too many reviews out there just scratch the surface or are written by people who’ve never actually built a business on the platform. My goal here is different. With over 10 years in the digital marketing trenches, I want to give you a grounded perspective—an unfiltered deep dive from someone who actually depends on tools like this to work.

What is Scale Plus?

Forget thinking of Scale Plus as just another tool. It’s a complete business operating system. It’s an integrated suite of over two dozen applications designed to handle virtually every aspect of your online marketing, sales, and delivery.

Its purpose is to consolidate your tech stack so you can stop wasting time and money on disconnected apps and focus on what actually matters: growing your business.

The platform is massive, so let’s break it down into its two main components.

The Core Platform

This is the foundational engine, the evolution of the original Groove.cm suite. It’s packed with mature, robust tools:

• GrooveFunnels & GroovePages: Your complete drag-and-drop system for building websites, landing pages, and complex sales funnels.
• GrooveSell Checkout: A powerful, zero-transaction-fee shopping cart with 1-click upsells, order bumps, and everything you need to maximize revenue.
• GrooveMail: A full-featured email marketing platform with automation, tagging, and segmentation.
• GrooveAffiliate: A sophisticated system to launch, manage, and track your own affiliate program.
• GrooveMember & Courses.gg: Two powerful options for creating secure membership sites and delivering beautiful online courses.
• GrooveVideo: Host your marketing and course videos with advanced analytics and player controls.
• GrooveWebinar: Run automated, evergreen webinars that sell for you 24/7.
• GrooveKart: A full-fledged e-commerce platform for selling physical products, directly competing with Shopify.
• And More: It also includes integrated tools for blogging (GrooveBlog), social proof (GrooveProof), forms, pop-ups, and automation rules.

What is Scale.gg?

It’s essential to understand that Scale.gg and Scale Plus serve two distinct but complementary functions within the same ecosystem. Scale.gg is the public-facing digital marketplace, designed to operate like ClickBank or JVZoo, where product creators can list their offers and affiliates can discover products to promote. In contrast, Scale Plus is the private, all-in-one software suite you subscribe to; it contains the 20+ tools—like the funnel builder, sales CRM, email automation, and AI applications—that you use to actually build your business, create your products, and manage your marketing. In short, you use the powerful tools within your Scale Plus subscription to build and run your business, and you can then use the Scale.gg marketplace as a platform to sell your digital products and recruit an army of affiliates.

The Scale Plus AI & Growth Suite

This is where things get truly exciting. This isn’t just a collection of add-ons; it’s a suite of cutting-edge tools that other platforms would charge hundreds for individually.

• ClickCampaigns.ai: The revolutionary agentic AI marketing team. Instead of writing prompts, you “hire” a team of AI specialists who collaborate to build your entire campaign. A true game-changer.
• AffiliatePages.com: A specialized tool to create high-converting affiliate promotion and bridge pages in minutes.
• BrandBaser.com: An AI tool to create a deep “Brand Base” so all your AI-generated content is perfectly on-brand and in your voice.
• PipeLeads.ai (CRM & LeadFinder): A two-part monster. It’s a full sales pipeline CRM to manage clients (like Pipedrive) AND a lead-finding tool to discover new prospects.
• FunnelMapper.io: A visual tool to map out your entire sales funnels before you build them, ensuring a logical and high-converting flow.
• QuizFunnels: Build engaging quizzes that segment your audience and generate highly qualified leads.
• ChatBaser.ai: Create and deploy AI-powered chatbots on your websites for sales and support.
• Invoicer: A professional invoicing system for billing clients, with a unique feature to legally pass on credit card processing fees.
• CalendarBug: A simple, powerful calendar and appointment booking tool to replace Calendly.
• Plus others: Including ScaleGPT.com, HighTicketGPT.com, and TOSDocs.com for generating legal documents.

Who Created Scale Plus?

Scale Plus is the brainchild of Mike Filsaime and his team at Groove Digital. If you’ve been in the online marketing world for any length of time, you know Mike. He’s a digital marketing pioneer, one of the original co-founders of Kartra, and has been building 8-figure software companies for nearly two decades.

The story behind Groove, and now Scale, was born from his own frustration. After building and selling Kartra, he saw the market was still dominated by overly complex and prohibitively expensive tools. Entrepreneurs were spending $300/month on a funnel builder, another $150 on an email platform, and more for a course site, all before making their first dollar.

His vision was to democratize online business by creating a platform that was not only powerful but also outrageously affordable.

You might be skeptical. Mike’s deep understanding of what marketers actually need is baked into the platform’s DNA. It’s why there’s such a focus on practical, revenue-generating features.

Who is Scale Plus for?

This platform has evolved. It’s no longer just for digital product creators. Here’s who stands to win big with Scale Plus:

1. Agency Owners & Coaches: This is the group that gets the biggest upgrade. With the addition of PipeLeads (CRM & LeadFinder), Invoicer, and CalendarBug, Scale Plus is now a direct and formidable competitor to GoHighLevel. You can find clients, manage them in a professional sales pipeline, book appointments, and bill them—all from one place.
2. Entrepreneurs & Solopreneurs: If you’re a one-person army, this is your command center. Scale Plus lets you handle everything from building your website and funnels to managing email lists and selling courses, all without the tech overwhelm of juggling multiple platforms.
3. Course Creators & Membership Site Owners: Courses.gg is a clean, powerful platform for monetizing your knowledge. The fact that it’s included in Scale Plus with 0% platform fees makes it an incredibly attractive alternative to Kajabi or Skool.
4. Digital Marketers & Funnel Builders: The core Groove.cm suite, now enhanced with FunnelMapper.io and QuizFunnels, is a workhorse. You can build sophisticated sales funnels, manage affiliate programs, and run email campaigns. It’s everything you expect from a top-tier funnel builder, but integrated with two dozen other essential tools.
5. Affiliate Marketers: With a built-in affiliate marketplace (Scale.gg coming soon) and a robust management system, it’s designed for referral marketing. The addition of AffiliatePages.com makes creating high-quality campaigns faster than ever.

Scale Plus Tutorial & Walkthrough (coming soon)

A detailed video walking you through the main dashboard, demonstrating how the key tools work together, and building a campaign from scratch is planned and will be embedded here soon!

What benefits does Scale Plus provide?

• Dramatically Consolidate Your Tech Stack 🚀 You can cancel 5, 10, even 15 other subscriptions. Your funnel builder, email platform, course host, CRM, lead gen tool, quiz builder, calendar, and invoicing software all live under one roof. That means less complexity, fewer integration headaches, and more time to focus on growth.
• Run a Full-Fledged Client Business 💼 This is the game-changer. Before, Groove was only a solution for digital products. Now, with LeadScouter to find potential clients, PipeLeads to manage them, CalendarBug to book them, and Invoicer to bill them, it’s a full-fledged machine for service-based businesses.
• Launch Marketing Campaigns on Autopilot 🌟 Click Campaigns.ai which now replaces Groove.ai aims to be not just another AI writer but more like having a junior marketing team on standby. The ability to give it a goal and have it generate the funnel pages, email sequences, and ad ideas is a massive time and creativity boost.
• Eliminate Thousands in Fees 💰 This is pure profit back in your pocket. Scale Plus members pay 0% transaction fees on the native GrooveSell checkout. And Invoicer.ai lets you pass credit card processing fees to your clients, potentially saving you thousands of dollars a year compared to Stripe or PayPal.
• Monetize Your Expertise with Zero Friction 📚 The Courses.gg skool alternative platform is built for engagement. It makes turning your knowledge into a recurring revenue stream straightforward and, with Scale Plus, incredibly profitable with 0% platform fees.
• Map, Build, and Optimize Funnels Faster 🗺️ With FunnelMapper.io, you can visually plan your customer journey before you lay down a single pixel. This strategic approach, combined with the power of QuizFunnels for lead segmentation, leads to smarter, higher-converting funnels.

Scale Plus Pricing – How Much Does it Cost?

Okay, let’s break down the new pricing because it’s crucial. The team has launched with an aggressive “Introductory Pricing” offer.

• $497 every 6 months
• or $299 every 3 months

Let’s be brutally honest and do the math. The $497 every 6 months plan is the best deal. It breaks down to $82.83 per month.

That is the real number you should be looking at. For over 20+ tools.

The team states that the “Normal Pricing” after this intro offer will be $299 per month. So, this limited-time offer represents a massive, nearly 75% discount on the future monthly price.

Does Scale Plus Offer a Free Trial?

No, not for the full suite. Instead, their model is built on powerful free-for-life entry products like Groove.cm and Courses.gg. You can sign up for those for $0 to get a feel for the ecosystem. These free plans come with a 5% platform fee on sales, which is instantly removed when you upgrade to Scale Plus.

Is There a Scale Plus Discount Available?

Yes. The Introductory Pricing is the main discount right now. It is a limited-time offer that saves you a huge amount compared to the eventual $299/month price tag. Choosing the 6-month option provides the best effective monthly rate.

Does Scale Plus Have a Lifetime Deal?

No. The era of lifetime deals for the core platform is over. The business model has shifted to a sustainable subscription to ensure continuous development, server costs, and support for this massive suite of tools.

What About Scale Plus Subscriptions?

It is a subscription model. You can choose to pay every 3 months or every 6 months. Your subscription unlocks the entire platform and all the tools listed in this review.

Are There Any Scale Plus Coupon Codes?

No. There are no coupon codes needed. The introductory pricing is the public offer and the best deal available.

Scale Plus Alternatives – Comparing the All-in-Ones

It’s crucial to see how Scale Plus stacks up against the competition with its new offering.

Scale Plus vs. ClickFunnels

ClickFunnels is the king of sales funnels. It does one thing, and it does it exceptionally well, but its basic plan is $127/month. For that price, Scale Plus gives you a funnel builder PLUS two dozen other tools, including a full CRM and lead gen system that ClickFunnels doesn’t have. The value comparison is no longer even close.

Scale Plus vs. Kartra

Kartra is probably the closest competitor in terms of an “all-in-one” vision (which makes sense, as Mike Filsaime co-founded it). Kartra is a mature, polished platform. However, its main plan is $229/month. **Scale Plus offers a comparable (and in some areas, larger) feature set for an effective monthly price of ~$83.**

Scale Plus vs. GoHighLevel

GoHighLevel is built for agencies, with its core plan at $97/month. Its strength is client management. However, with the addition of PipeLeads, LeadScouter, and Invoicer, Scale Plus now directly competes with GoHighLevel’s core offerings, while also including a more robust digital product, course creation, and funnel-building suite. Scale Plus now offers more raw functionality for a lower effective price.

Frequently Asked Questions About Scale Plus

What happened to Groove.cm? Is it gone?

No, not at all! Groove.cm is the name of the foundational suite of tools (pages, funnels, mail, sell) that is a core, powerful part of the Scale Plus ecosystem.

What’s the difference between the free Groove plan and Scale Plus?

The free Groove.cm plan has a 5% platform fee on sales and a “Powered by Groove” badge. Scale Plus removes those fees and the branding, and more importantly, it unlocks the entire AI & Growth Suite—all 15+ additional applications.

Do I have to upgrade to Scale Plus if I’m a lifetime member?

No. You are not required to upgrade. You will keep everything you were promised with your lifetime deal, plus you will get free access to some of the new tools. The upgrade is an option to get the entire new suite at a steep discount.

Is the intro pricing a lifetime price?

The intro price is the rate you lock in for your subscription. As long as you remain a member in good standing, your bi-annual or quarterly rate will not change, even when the price for new members increases to $299/month.

Conclusion – Is Scale Plus Worth It?

So, here we are. You’ve seen the mountain of tools, the ambitious vision, and the aggressive pricing. Maybe you’ve been on the fence, burned by other platforms, and are carefully weighing your options. That’s smart. This isn’t just a software subscription; it’s an investment in your business’s foundation.

This is about more than just features. It’s about building the business you dream of without being held back by technology or suffocated by monthly bills.

Scale Plus aims for an all-in-one approach, incredible power with its innovative suite of tools, and affordability.