GrooveFunnels Review: Price Will Increase Soon

GrooveFunnels Review

Get ready for the most rewarding treat of your life! In this GrooveFunnels review, you’ll learn why Groove the fastest and most affordable way to build high-converting sales funnels for your business.

Before we jump into why Groove is such a fantastic opportunity and you immerse yourself into this very in-depth review, there are two things you should know about me:

⇨ First, I’m super happy you’ve found your way to my blog! I owe most of my success in business to Groovefunnels and to Mike Filsaime, so we’re in this together.

⇨ And second, as you can tell from the name of this blog: I HATE wasting time — mine or anyone else’s.

So, before you do anything else, read this section first. These are the four main takeaways for this Groove review, and I want to make sure you don’t miss them especially launch of Groove.ai and the price increase $2497 that happened recently.

New Pricing For Platinum Lifetime

See, I wanted to give you the most thorough review of this amazing sales funnel builder on the Internet — and in all modesty I believe I did a pretty swell job if I do say so myself!

However, I realize that some readers may inadvertently skip certain bits and pieces of information as they skim through the detailed (and therefore fairly long) review.

That’s why I thought I should pin the most important points right here, front and center. Read these, and if they tickle your fancy, be sure to check out the rest of the post. Trust me; you will not be disappointed. 


This might be confusing so I want to address this first. 

#1. GrooveFunnels Is Changing Its Name and Domain

Yes, you read that right.

GrooveFunnels will be officially renamed to Groove.

The idea behind this is to make the brand name more user-friendly, instantly recognizable, and visually appealing — and easier to memorize (and type!).

But more importantly, the name Groove better reflects the core philosophy and full functionality of the product.

Unlike, say, ClickFunnels, Groove is so much more than a mere sales funnel builder. (Not that there’s anything wrong with having just a sales funnel builder — if that’s all you need to get ahead and turn a handsome profit, more power to you! In fact, ClickFunnels works wonders for a lot of people, and the training the company provides is absolutely top-notch.)

The New Name For GrooveFunnels Is Groove

However, Groove is not a sales funnel builder. It’s an all-in-one marketing solution that packs in virtually all the software applications you will ever need to run a business online. Sure, it allows you to create sales funnels — but also landing pages, entire websites, membership portals, and email campaigns, as well as host webinars and videos, sell products and services, and much, much more.

In that sense, a name change was long overdue, if you ask me. So, from now on, I will be referring to the product as both GrooveFunnels and Groove in this review — just to spice things up and avoid getting too repetitive.

Secondly, in addition to changing its name, GrooveFunnels will be getting a new website and custom domain: Groove.CM.

I will let you guys know as soon as they launch the new website, so stay tuned. However, for the time being, the official domain remains GrooveFunnels.com.

#2. This Is Not a Scam

I always like to make that clear: I am not a snake-oil salesman. I have used GrooveFunnels myself and am very impressed with the product, to say the least.

In fact, I believe Groove is the future of online marketing and a real gamechanger.

Quote from GrooveFunnels Top Affiliate Martin Boeddeker

What’s more, I am also a long-time Kartra user and affiliate. I use Kartra to run all backend aspects of my own business except for this blog, which is on WordPress. I plan to continue using Kartra (instead of other GrooveAlternatives like Kajabi) at least until GrooveFunnels is out of beta. At the moment, the team behind Groove plans to make the full transition to a stable release sometime later this year.

Mike-Filsaime Quote

Why should you care that I use Kartra?

Well, for starters, GrooveFunnels is the brainchild of some of the same people who built the current industry leader, Kartra — but more on that later. For now, suffice it to say that these brilliant minds are trying to outdo themselves and create something even better than Kartra.

Also, as someone who has tried and used both products extensively, I can give you an accurate and in-depth comparison of the two services.

#3. Check Out This Website for an Example of What You Can Accomplish with Groove

You know how they say a picture is worth a thousand words?

Well, I think that a website is worth a million words!

So, be sure to check out this website to get a taste of what you can create using GrooveFunnels. Full disclosure: I made the website myself!  

And this page, in particular, is a great example of a sales funnel that was built using Groove — so you can see that part of the software in action.

Of course, this is just one (limited) example. You can use GrooveFunnels to build much bigger and greater things — the only limits are your ambition and creativity.

And one more thing: be sure to come back to the example website after you’ve read the rest of this review and learned more about the full functionality of Groove. By then, you will have gained a whole new perspective of how the various features of the product were harnessed to create the website.

#4. Snatch This Sweet Once-In-A-Lifetime-Deal (And My Bonus) While You Still Can!

At the time of writing, Groove is still offering its limited ONE-TIME-DEAL that gives you LIFETIME access to ALL GrooveApps for a single payment of just $1,397 USD. 

However, in the webinar that happened on March 10th, Mike Filsaime announced that they will increase the GrooveFunnels pricing step-by-step from $1397 to $2497.

Watch the video below to see a recap of the webinar.

GrooveFunnels Pricing: Lifetime Platinum Rises to $2497 - Find Out More

I will go into more details on the GrooveFunnels pricing plans and my special GrooveFunnels bonus later on. However, I wanted to mention this deal at the very beginning of my review so you don’t miss it.

Here’s how it works.

While Groove is still in beta, you can get LIFETIME access to the Platinum version if you upgrade after signing up for a free account:

  • A single, one-off payment of $1,397 USD; OR
  • A payment 4 monthly payments of $497 USD ($1,988 USD total)
New GrooveFunnels Pricing

If you wait longer than 45 minutes you can still upgrade for $1397 but the payment option with be 5 monthly payments of $497 USD ($2,485 USD total)

This deal will be off the table as soon as Groove is no longer in beta and is out as a stable release.

GrooveFunnels Pricing If You Don't Take The ONE-TIME-OFFER
GrooveFunnels Pricing If You Don’t Take The ONE-TIME-OFFER

After that, Groove will be available for much higher, recurring monthly (or annual) payments. That said, Groove’s pricing plans will probably still be more competitive than those of most rival services on the market. However, that’s beside the point.

The point is that you want to act now and snatch the lifetime deal while it is still up. It is NOT coming back.

For more details on the lifetime offer, check out the full terms on the GrooveFunnels website.

And if you decide to sign up for Groove, be sure to do so using my affiliate link, as you will also get VIP access to all the GrooveFunnels bonuses I created just for you!

But more on that — later. For now:


Before you hit that “Sign-Up” button, I want you to know everything you should know about GrooveFunnels. I want you to make fully informed decisions and only invest in products you are 100% confident in. 

And that is what this review is all about.

So, let’s get started, shall we?

What Is GrooveFunnels?

GrooveFunnels is a one-stop-shop software solution for online marketers. The product was developed by Groove Digital. It brings together a suite of ALL the applications you need to run a business online — whether you are selling services, subscriptions, physical, or digital products.

A Revolutionary All-In-One Digital Marketing Software

In a way, “GrooveFunnels” is somewhat of a misnomer (hence the upcoming name change to the simpler and more accurate “Groove”). “GrooveFunnels” implies that the product is all about — or mainly about — building sales funnels, much like ClickFunnels. However, that’s just one of its many functionalities.

More than a sales funnel builder.

A Quick Detour for Marketing Newbies

(If you are an experienced marketer and already know what a sales funnel is, feel free to skip this section!).

Don’t get me wrong. Sales funnels ARE important.

The phrase “sales funnel” was introduced to mainstream by Russel Brunson, who learned about this concept from Mike Filsaime the CEO of GrooveDigital as he states in his books on marketing. As the co-founder of ClickFunnels, Russell teaches the concept of sales funnels to an audience outside the internet marketing industry and his largely responsible for its brilliant marketing.

The term refers to the multi-step process — also known as the buyer’s journey — that a prospect goes through before they become a paying customer. The three main stages of this process are awareness, consideration, and decision.

A Sales Funnel Example

Let’s consider a simple, brick-and-mortar example: a clothes retail store. 

Most people will take a quick glance at the storefront and walk on. These people are at the very top of the sales funnel: they have become aware of the service or product.

Some people will stop by for a moment and do a bit of window-shopping. Even fewer will actually walk in to consider whatever’s being offered. This is the next stage of the funnel (as you can see, it’s called a funnel because you have fewer and fewer prospects at each consecutive step).

Eventually, a leather jacket on clearance catches the eye of one of the prospects who walked in. They will try it on, do a couple of twirls in front of the dressing room mirror, and, at last, decide to buy it. This is the last stage of the funnel. If the prospect goes through with the purchase, they would have reached the bottom of the funnel.

The exact same process applies to online businesses: simply replace the brick-and-mortar store from our example with a website. Typically, only a small percentage of the users who visit your website will end up as paying customers.

The goal of a sales builder software is to catch as many prospects as possible into your sales funnel — and then guide them to the very bottom (i.e., the checkout page).

This is what products like ClickFunnels do.

All-in-one solutions like Groove or Kartra do that as well: and a lot more to boot. 

What Can You Do With GrooveFunnels?

We will explore the main features of GrooveFunnels in greater depth further down in this review. However, I wanted to give you a quick roundup of all the software apps that you get with GrooveFunnels. This way, you can get a better idea of the amazing versatility of this product from the get-go.

Here’s what’s included in GrooveFunnels:

GroovePages: website, landing page, and funnel builder

GrooveSell: eCommerce platform

GrooveAffiliate: affiliate management tool

GrooveMail: email service provider and customer relationship management (CRM) tool

GrooveMember: membership content management system (CMS)

More than a marketing software

GrooveVideo: video hosting and editing application

GrooveKart: stand-alone eCommerce platform (currently available as a paid standalone app only)

GrooveAutomations: task automator and app integration tool

GrooveProof: social proof widget

GrooveBlog: blog publisher

GrooveWebinars*: webinar hosting software

GrooveDesk*: built-in helpdesk

GrooveCalendar*: calendar tool

GrooveStreaming*: streaming platform

GrooveSurvey*: survey builder

GrooveQuiz*: quiz builder

GrooveFunnelMapping*: sales funnel analytics

GroovePipe*: CRM tool

Groove SDK*: software development kit

Think of GrooveFunenls as Kartra 2.0 — only more budget-friendly and with way more features.

*Scheduled for release in the first quarter of 2021.

The History of GrooveFunnels: A Groovy Journey to the Top

Meet Mike Filsaime

When Mike told me he had left Kartra sometime ago and had recently started working on building a competing product, I was… well, surprised — to put it mildly.

Here’s some context for those of you who don’t know the guy.

Among other things, Mike Filsaime is an entrepreneur, digital marketer, software developer, marketing consultant, and online marketing educator.

He is the co-founder and mastermind behind groundbreaking tools such as Kartra, WebinarJam, and EverWebinar, that were designed with the goal to automate and streamline how online businesses are run.

Oh, and he also holds the record of doing more one-million-dollar launches than any marketer, generating over $125 million in the process.

I knew that Kartra, WebinarJam and Everwebinar had been a stellar success. (Not even mentioning the software companies like DealGuardian, etc. that he started BEFORE that).  

After Kartra was launched in 2018, the product had quickly made its way to the top and became a worthy competitor of the then-market leader ClickFunnels.

Clearly, the business was going well. So why was Mike jumping ship?

Kartra vs GrooveFunnels

It turned out that he had some creative differences with his former partner and Kartra co-founder, Andy Jenkins. He was also craving a new challenge — something to really sink his teeth into.

So, long story short, Mike sold his shares in Genesis Digital (The company behind Kartra, WebinarJam and Everwebinar) and signed a two-year non-compete contract, a standard practice in the industry.

A Fresh Start from the Ground Up

After the non-compete clause ended, Mike and his new team from Groove Digital started raising money for their next project. In June 2019, they launched a crowdfunding campaign to finance the new software.

For a single payment of just $497 USD, early backers would gain lifetime access to GroovePages, with the full GrooveFunnels package available as an upsell at a later date.

When I saw that, I thought to myself, “A crowdfunding campaign? Why don’t they pitch their idea to venture capital investors instead? Surely they have an excellent track record and more than enough clout in the industry.”

Boy, was I wrong.

For starters, the campaign amassed almost $2 million USD in no time.

Second, the Groove Digital team did not use Kickstarter, GoFundMe, or any of the other crowdfunding platforms out there.

Instead, they used their own platform that had been created using an early version of GrooveSell.

This way, they could demonstrate the capabilities of their tool (show, don’t tell!) and get immediate customer feedback from potential backers! The information and analytics they collected were then fed right back into the software development process of GrooveFunnels.

I, for one, thought that was pretty genius (and kinda brave because of all the limitations of running a multimillion dollar software business). However, if there is one thing I like about Mike and GrooveDigital is this: They really walk their talk!

Exponential Growth

In August 2019, just two months after the start of the crowdfunding campaign, Groove Digital announced that early access to the beta version of GroovePages was now open.


In December of that same year, the team announced the official beta launch of GroovePages, with a one-time-offer for GrooveFunnels available as an upsell.  

Fast forward to 2020.

From January to April, the secret backdoor remained open: beta testers could still get lifetime access to GroovePages for a one-off payment of $497 USD, with an option to purchase GrooveFunnels as an upsell.

And then, COVID-19 hit us.

In response to the corona crisis, Groove Digital decided to make GroovePages Lite and GrooveSell free of charge (for the time being). The idea was to give people who were struggling financially due to the pandemic an opportunity to use the cornerstone apps of the Groove package and grow their own businesses in these challenging times. 

Then, in July 2020, we saw the official launch of GrooveFunnels as well as GrooveMail, GrooveMember, and GrooveVideo. However, even before the official launch, GrooveFunnels had become more popular with consumers than ClickFunnels!

Overnight Success

In a post in the GrooveFunnels Facebook group from June 12, 2020, Mike Filsaime announced that GrooveFunnels had already hit 75,000 users.

I repeat: GrooveFunnels had 75,000+ users about a month before its official launch. What’s more, it would hit 100,000 users in early July, surpassing ClickFunnels.

But there’s more: the software was averaging $100,000 a day in sales.

GrooveFunnels had gone from a five-million-dollar to a thirty-five-million-dollar company in just sixty days.

That made GrooveFunnels the world’s most popular and fastest-growing page and funnel builder.

But you don’t have to take my word for it.

Testimonials for the Groove Sales Funnel Builder

Read Mike’s original Facebook post for yourself, word for word:

GrooveFunnels bigger than Clickfunnel in July 2020

What Is Included in GrooveFunnels?

If I were to go over each and every single app in the Groove package, this review would be hundreds of thousands of words long. And as I said in the beginning, I hate wasting your time.

So, I will focus on the most important GrooveFunnels features here. For more details, be sure to check out my other GrooveFunnels reviews here and here.

Alternatively, if you are more of a visual learner, watch this video I made, where I walk you through my personal GrooveFunnels account and explain the different apps.

And if you still don’t find the answers to your questions, feel free to reach out to me personally! I always love connecting with likeminded entrepreneurs.


GroovePages is a website, landing page, and funnel builder — but it’s not the run-of-the-mill kind.

GroovePages Landing Page Builder

Key Features

Some of the key perks of GroovePages include:

●   Expertly designed, ready-to-use page and funnel templates

●   Pixel- and font-perfect landing pages

●   Various content blocks to choose from

●   Royalty-free images

●   A/B testing (soon)

●   Free page hosting

●   Upsells, downsells, and order bumps

●   An easy-to-use drag-and-drop editor

●   Interactive elements such as countdown timers, progress bars, and pop-ups

●   Device-based customization that optimizes your pages for mobile, laptop, desktop, and tablet viewing

●   Infinite customization options allowing you to adjust all templates and make them on-brand

●   Funnel marketplace to sell your funnels or purchase ones created by other users

If reading through this list makes you think that GroovePages looks quite similar to Kartra or ClickFunnels, think again.


The thing is, unlike virtually all competitor platforms out there, GroovePages uses a progressive JavaScript framework called Vue.js to build your web pages and sales funnels. In plain English, that means the code is stored directly on the browser and the system doesn’t have to send requests to a third-party database.

And that, my friends, allows you to create websites, landing pages, and sales funnels much faster and easier. Also, all your pages will load lightning-fast, which greatly enhances user experiences (and increases conversions). 

Kartra uses Bootstrap

In fact, GroovePages is the fastest funnel and landing page builder on the market right now.

Another thing I like about Vue.js is that it’s very versatile. It allows you to do practically anything that you would normally do using CSS, HTML, and JavaScript.

In contrast, most competitor platforms use Bootstrap, a once-groundbreaking technology originally developed by Twitter that is now seriously dated. It’s nearly a decade old, and in software years, that’s almost a century.

Mobile-First Indexing

But that’s not the only way in which GroovePages differs from its competitors.

GroovePages is the ONLY software of its kind that is 100% compliant with Google’s mobile-first indexing.

If you are not familiar with mobile-first indexing, it basically means that Google now only uses the mobile version of a page for both indexing and ranking purposes. As a result, it has become much harder for a page to rank high if it’s not optimized for mobile.

No Coding Experience Required

Like Kartra Pages, GroovePages is an intuitive and easy-to-use page builder that doesn’t require prior experience with coding or web development. With just a little practice, even complete beginners can master the drag-and-drop editor in no time.

Infinite Customization

If you are inexperienced, want something simple, or are feeling lazy, you are free to choose from the huge assortment of ready-made page and funnel templates. You can either use any of the built-in samples for free or purchase something unique from the user marketplace.

However, if you are feeling extra creative or want to make sure everything is on-brand, I have great news for you. All of the GroovePages templates are fully customizable.

Free GroovePages Landing Page Builder

Import and Share Pages and Funnels

With GroovePages, you can not only build pages and funnels from scratch or use ready-made templates, but you can also import ANY page on the web! All you have to do is paste the URL, and the software will automatically integrate it in the drag-and-drop builder. You can import everything from the buttons and hyperlinks to the color palette. (However, you may have to reconfigure some interactive elements like countdown timers and such.)

And if you can prove that you are the owner of the domain, GroovePages will copy the exact text as well as any images. Otherwise, it will use lorem ipsum text and placeholder images.

To share your page or funnel, simply change the setting to “Anyone with the Link” or send it to a specific email address—just like you would with a Google doc.

GroovePages Lite vs. GroovePages Pro

With GroovePages Lite, you get:

● Wireframe blocks

● Premium blocks starter pack

● 1 set of funnel templates from the GroovePages library

● 3 project sites

● 3 funnels

● Free hosting

If you are just starting out, want to test the water before committing, or can’t afford the Pro version, GroovePages can definitely help get your project off the ground.

However, if you are looking for something more advanced, GroovePages Pro is where it’s at. With it, you get:

● Wireframe blocks

● Premium blocks (more will be added in the future)

● Full access to the ever-growing funnel template library

● Unlimited project site

● Unlimited pages

● Unlimited websites

● Unlimited funnels

● Unlimited bandwidth

● Unlimited royalty-free images

● Unlimited pop-ups

● Unlimited elements

● Access to all new templates

● Free SSL certificates

● Free hosting

● Unlimited custom domains

GrooveSell Shopping Cart Solution

GrooveSell and GrooveAffiliate

GrooveSell is an all-in-one sales, eCommerce, and affiliate platform. Think of it as an alternative to shopping cart tools like ThriveCart, SamCart, and PayKickStart — only better.

And the best part: It’s completely free. So even if you use a different landing page builder or WordPress it’s a fantastic addition to your software stack.

GrooveSell is 100% Free

With GrooveSell, you can sell e-courses, digital products, and services. It’s the ideal solution for:

● Authors

● Speakers

● Educators

● Consultants

● Infopreneurs

● Thought leaders

● Content creators

● Life and fitness coaches

● Passion project experts

● Social media influencers

● SaaS and software developers

GrooveSell also hosts the fantastic GrooveFunnels affiliate program (GrooveAffiliate), which comes with built-in viral marketing tools, in-depth reporting and analytics, one-click upsells, as well as everything else you need to run a business online.

GrooveSell will also soon have a ClickBank-like marketplace that will allow anyone selling their products on the platform to gain a lot more exposure.

For more information on everything GrooveSell has to offer, be sure to check out my in-depth review of GrooveSell.

Don’t forget to also watch this video, where I show you a case study of my first-ever sale using GrooveSell and share my personal experience with the tool. (And in the meantime the software got so much better).  

GrooveSell Case Study: How To Sell Your First Product With The FREE GrooveSell Shopping Cart

Limited-Time COVID-19 Offer: GroovePages Lite and GrooveSell

While we are on the topic and before we move on to the next GrooveFunnels features, I wanted to remind you of this one-time offer.

During the coronavirus pandemic ONLY, Groove Digital has made access to GroovePages Lite and GrooveSell FREE of charge — no credit card required.

All you have to do is register for a free account here to get:

● FREE access to ALL 20 GrooveApps (for a limited time only)

● Free LIFETIME access to GroovePages Lite, GrooveSell, and GrooveAffiliate

Note that you get GroovePages Lite but the full versions of both GrooveSell and GrooveAffiliate (plus all future updates).

If you haven’t already done so, I highly recommend that you create your free account now. This offer WILL end once the corona crisis is over. Groove may not give away FREE LIFETIME access to GrooveSell and GrooveAffiliate ever again.


GrooveMail is Groove’s state-of-the-art email service provider and email marketing CRM. It’s akin to ClickFunnels’ Actionetics or ActiveCampagin — but seamlessly integrated into one system.

One of the many things I love about Groove is that it actually allows you to stick to your current email provider if you are happy with it. Mike Filsaime announced that Groove will be made compatible with 15+ of the most popular email platforms. This way, you will be able to use all other GrooveFunnels apps and integrate them with your current email marketing CRM glitch-free.

That said, however, I strongly urge you to give GrooveMail a try when the software re-launches in May. (Groove had to take Groovemail down for a limited time because some people abused the free sending limits)

GrooveMail allows you to:

● Build email campaigns

● Tag and segment leads

● Schedule follow-ups

● Send personalized automated emails

● Import leads into a campaign one by one or in bulk using a .csv file

… and much more — just like Kartra.

In addition, GrooveMail supports sequence automation, HTML emails, and text and voice SMS broadcasting.

The email analytics is world-class as well: email open rates, click-through rates — you can monitor all that and more.


GrooveMember is a membership CMS that was specially developed for e-course sellers think Teachable or Kajabi. With it, you can provide varying levels of access to your content based on different membership tiers or payment plans (i.e., free vs. paid or Silver, Gold, Platinum, etc.). Your paying customers will be able to access exclusive content in a locked members-only area.  

GrooveMember also allows you to drip content and use a drag-and-drop page builder to create and publish posts and host videos. In the future, GrooveMember will also support gamification and certification options.

Like with GrooveMail, you don’t have to use GrooveMember if you don’t want to. Groove can easily integrate with virtually every other known membership platform on the market.

Again, however, I’d recommend that you give GrooveMember a go. It has everything you need to create and run a members’ platform and more. It is ideally suited to the needs of digital content providers with membership or subscription-based businesses. And if you use it together with GrooveAffiliate, you can create the perfect affiliate marketing program!


Think of GrooveVideo as having your very own built-in Wistia or Vimeo. It allows you to:

● Host all your videos

● Integrate calls to action

● Make use of features such as different player skins, video controls, and autoplay, and much more

● Benefit from split A/B testing and in-depth video analytics

Another neat feature of GrooveVideo that I really like is tagging. Here’s how it works.

Let’s say you have a marketing video in which you reveal the price of your product ten minutes in. However, you and I both know that not all of your prospects will stay around for so long.

But not all is lost: you can set a tag that will automatically send a follow-up email to the viewers who started watching the video but didn’t make it to the tenth minute. You can then have another tag to send a different email to the ones who did see the price, and so on.

Perhaps best of all, with GrooveVideo, your viewers don’t get to see your competitors’ related videos — which is a common concern of YouTube creators! This way, you can eliminate all the noise and control everything your users see.


GrooveWebinars is still not available: it is scheduled for release in the first quarter of 2021. Originally, the app was due to be released on September 1, 2020, and GrooveMember and Groove Video were expected sometime in 2021.

However, after Groove Digital did a poll in their Facebook group, the results revealed that most of the early backers, beta testers, and group members wanted to have GrooveMember and GrooveVideo released first. There seemed to be more demand for e-courses and video hosting software than for a webinar app.  

So, Groove Digital listened and delivered: GrooveMember and GrooveVideo were pushed forward, and GrooveWebinars remains under development. It should be with us soon, though: Mike Filsaime has announced that the software is about 70% complete.

Here’s what else we know so far.

There will be two separate webinar apps. GrooveWebinars Live, an alternative to WebinarJam, will allow you to stream webinars in real time. GrooveWebinars Automated, on the other hand, will be your app of choice for pre-recorded webinars — something like EverWebinar.

We also know that both versions of GrooveWebinars will allow you to choose from a variety of ready-made, auto-filled templates and customize them to suit your needs.

If you feel like putting in the work, you can change the color palette, edit the content blocks, and even throw in additional elements such as your brand logo. Alternatively, you can use the template as it is: simply type in the name of the webinar host, insert the date and time, and voila — your webinar is ready to stream.

You can also track webinar views using GrooveVideo.

For a detailed review of GrooveWebinars, check out this post. Overall, I find GrooveWebinars to be much more flexible and user friendly than either EverWebinar or WebinarJam.


GrooveBlog could be a great alternative to WordPress for users looking for a robust, no-nonsense blogging system. GrooveBlog incorporates some elements of GroovePages and allows you to perform simple tasks such as publishing and updating posts and optimizing the content for SEO.

Of course, you need to manage your expectations here: GrooveBlog is unlikely to surpass a highly specialized platform like WordPress that has been around for literally forever. So, if you like WordPress, you can continue using it — exclusively or in combination with GrooveBlog. In either case, Groove should have no problems integrating with WordPress.

Martin's Podcast Show Notes are published on podcast.grooveblog.com
Martin’s Podcast Show Notes are published on https://podcast.grooveblog.com

While GrooveBlog might not be better than WordPress, it is still far better than Kartra Blog, which only has blog templates but won’t auto-update the posts. In contrast, GrooveBlog offers a complete content management system, albeit less complex than WordPress.

Groove SDK

Like GrooveWebinars, Groove’s software development kit is scheduled for release in early 2021. Nevertheless, I want to mention this because I think it’s super important — and a testament to how seriously Mike Filsaime and Groove Digital are approaching their project.

We already discussed how Kartra and other platforms use legacy software like Bootstrap. Unlike many of its competitors, GrooveFunnels uses state-of-the-art technology. What’s more, the spirit of constant innovation is at the core of Groove’s philosophy.

The SDK will allow people to develop their own apps based on their needs and integrate them with Groove. This encourages continuous improvement and will only make the platform better and better over time. The same strategy was used in the making of household names such as Android, Chrome, Firefox, iPhone, Shopify, and WordPress.

If you develop your own Groove app, you can either sell it on the marketplace or keep it for your own personal use as part of your exclusive service offering to your customers.

Groove Calendar

Groove Calendar (still under development) is a must for anyone selling live classes, appointment-based services, or any other product that needs scheduling. Think fitness coaches, yoga teachers, private tutors, consultants, and the likes.

If you’ve used calendar apps such as Calendarly or Book Like A Boss, you’d know what to expect from GrooveCalendar. What sets it apart, however, is that when a user books an appointment in your calendar, Groove will automatically add their contact to your GrooveMail list — and set up automated follow-up sequences.


GrooveDesk, also scheduled for release in the first quarter of 2021, is a built-in help desk platform. It’s pretty straightforward but super-useful: as soon as someone puts in a ticket, you will be able to see what product they bought and issue a refund (if needed) right from the helpdesk.

GrooveQuiz and Groove Survey

GrooveQuiz and Groove Survey (both pending release) are exactly what they sound like: quiz- and survey-building apps. The great thing about these is that you can create your quizzes and surveys using the same technology and integrate them right into your Groove funnel builder to collect email addresses and new leads.

How Is GrooveFunnels Better Than Its Competitors?

Well, in a nutshell, Groove is an all-in-one, affordable online marketing platform that does not rely on dated technology. That’s the long and the short of it.

Now, let’s see how GrooveFunnels stacks against each of its main competitors in turn.

GrooveFunnels Alternative Like Clickfunnels and Kartra are more expensive

GrooveFunnels vs. Kartra

Recently, I wrote an in-depth Kartra vs. GrooveFunnels review that explored this question in great detail — so make sure to check it out if you are interested.

But if I had to give you a summary of the most important points, here it goes:

Groove Is Cheaper

GrooveFunnels is definitely the more budget-friendly option, even if we were to disregard the beta tester pricing plan and one-time-only corona offer.

That makes Groove a better option for anyone on a tighter budget, as well as for those of you who are just starting out on their online marketing journeys and don’t want to commit to a high-priced software from the get-go.

That said, you never know what the future holds. Groove’s prices may go up once it enters into a stable release. By the same token, Kartra may drop its prices to stay competitive and keep up with the new kid on the block.

In either case, the morale of the story is this: do your research, and snatch a good deal while it’s still on the table.

Groove Uses Newer Technology

We already discussed the Vue.js vs. Bootstrap issue earlier. You now know that GrooveFunnels delivers faster loading times and can build pages and funnels more quickly than rival products. Groove’s SDK will also ensure that it remains technologically relevant for years to come. In contrast, for the moment it looks like legacy software will be a real problem for Groove’s competitors.

Kartra Is Glitch-Free

Kartra’s biggest advantage over GrooveFunnels is that it’s been around since 2018. As a result, it has been tried, tested, and tweaked for improvements countless times. It is now glitch-free: you can rely on getting a consistent performance throughout.

Kartra Quote

Groove is still in beta, so users can expect a few bugs here and there for the foreseeable future. Moreover, not all of its features are fully developed yet, so it’ll be a while before Groove can deliver a truly all-round service. Even in the beta stage, however, GrooveFunnels has proven itself to be a real game-changer in the field (and likely future market leader). 

GrooveFunnels vs. ClickFunnels

For a more in-depth discussion, read my GrooveFunnels vs. ClickFunnels comparison.

These were my main takeaways from this post:

ClickFunnels Is (Still) Mainly About Building Sales Funnels

It’s easy to dismiss ClickFunnels now that we have so many competing products on the market. However, we shouldn’t forget that ClickFunnels was the first-ever sales funnel builder that could create fast, simple, and high-converting sales funnels. It was truly revolutionary for its time.

What’s more, ClickFunnels evolved in response to consumer demand, gradually implementing additional features such as:

●   Email marketing

●   An e-course hosting platform

●   A webinar hosting platform

●   An affiliate management system

●   A shopping cart and checkout system

It’s safe to say that ClickFunnels is now way more than a mere page and funnel builder. And for a long time, ClickFunnels was the most successful funnel building software out there.

Clickfunnels is focused on Infoproducts

Nevertheless, ClickFunnels wasn’t built with the intention to create a truly all-in-one marketing platform. Above all, it remains a sales funnel tool. And while it still delivers remarkably well on that front, it is not a comprehensive solution like Kartra — or even the beta version of GrooveFunnels.

ClickFunnels Does Not Support Video Hosting

That’s a real deal-breaker for most content creators and e-course sellers. If you use ClickFunnels, you’d have to outsource your video content to a third-party provider like YouTube, Vimeo, or Wistia and embed the videos in your landing pages and sales funnels.

ClickFunnels Has No Helpdesk, Blog, or Calendar App

If you want your clients to be able to book appointments, you’d have to pay extra cash to integrate a third-party calendar app in ClickFunnels. The same goes for an SEO-optimized blog system and a helpdesk (assuming you are not going to handle all user support inquiries manually — which would be a really bad idea).

ClickFunnels Can Deliver a Great Learning Curve

ClickFunnels’ biggest advantage — as far as I’m concerned — is FunnelFlix. The so-called “Netflix of digital marketing” is a massive library of e-courses and training materials that Platinum and Collective users can use to educate themselves about the ins and outs of online marketing.

ClickFunnels also has a huge user community that has generated countless courses and tutorials on how to use the platform and how to run a business online. These resources can be extremely helpful.

GrooveFunnels vs. WebinarJam

There isn’t much to say about this one. WebinarJam is an excellent software for… well, webinars. However, if you are looking for anything else, you won’t find it here.

To learn more about WebinarJam, read this review.

The Final Verdict

In conclusion, I would recommend Kartra if you are looking to start your online business right now as it already has all the tools you’ll ever need. With GrooveFunnels, you might have to go out and purchase some apps from third-party providers (assuming the Groove alternatives haven’t been released yet).

I’d also recommend Kartra if you have an existing business and need a fully integrated platform that won’t waste your time and will integrate seamlessly and with minimal disruption to your operations. Kartra is also a good choice if you are familiar with this product or used to using older platforms like ClickFunnels.

And as far as ClickFunnels is concerned, it’s a good choice for anyone wanting to follow the excellent Clickfunnels training down to the “T”. I think it’s a great choice if you are looking for a tried-and-tested, bug-free funnel builder and some very basic course-selling features and don’t care too much about paying a bit more for your software stack.

However, if you need an all-in-one marketing platform, you should get either Kartra or Groove (or systeme.io).

What about GrooveFunnels?

As far as online marketing platforms go, I strongly believe Groove is the best long-term investment. Even if it takes a year or two for Groove Digital to release all the apps, the lifetime offer will continue to pay off for years to come.

I wouldn’t hesitate to recommend it to even die-hard Kartra fans. You can benefit from Groove no matter the stage of your business. Groove is also perfect for anyone looking for a more affordable option, as well as more tech-savvy users who can work their way around the occasional glitch until the software is 100% functional.

Oh, I almost forgot about WebinarJam. It could be a great investment if you already have an online marketing platform that doesn’t support webinar hosting — or if you really can’t wait for Groove to release GrooveWebinars.

GrooveFunnels Pricing + My Bonus

The GrooveFunnels Lifetime Deal

Remember what I started this review with?

GrooveFunnels Platinum Lifetime Price Increases Soon

Yep, the Groove lifetime deal and the price increase.

Here it goes again:

For a LIMITED time ONLY, Groove Digital is offering you this amazing one-time deal. While GrooveFunnels is still in beta, you can get LIFETIME access to ALL GrooveApps (the Platinum Plan).

Unfortunately, we don’t know exactly when the price increase will happen. I asked during the webinar but GrooveDigital does not reveal a time-line.

However, it’s safe to assume that the price will raise at the end of their current affiliate promotion.

GrooveJV Promotion

You can choose between getting LIFETIME access to the Platinum version if you upgrade within 45minutes after signing up for a free account:

  • A single, one-off payment of $1,397 USD; OR
  • A payment 4 monthly payments of $497 USD ($1,988 USD total)

If you wait longer than 45 minutes you can still upgrade for $1397 but the payment option with being 5 monthly payments of $497 USD ($2,485 USD total)

Remember, the deal will be gone as soon as Groove is out as a stable release.

From then onward, GrooveFunnels will be available for probably (quite) pricier, recurring monthly or annual payments.

Act now and get the lifetime deal TODAY while it is live. We will not be seeing the likes of it again.

For a full breakdown of the lifetime offer, head to the GrooveFunnels website, where you can read the full terms and conditions.

And don’t forget to sign up for Groove via my affiliate link! This way, you will get the LIFETIME deal and UNLIMITED access to my special GrooveFunnels BONUSES I have created just for you!

One-Time-Deal: Free Access to GroovePages Lite, GrooveSell, and GrooveAffiliate

Again, I want to remind you that, in response to COVID-19, Groove Digital is offering a limited, one-time-only deal.

Register your free account here to get:

● FREE access to ALL 20 GrooveApps (for a limited time only)*

● Free LIFETIME access to GroovePages Lite, GrooveSell, and GrooveAffiliate

*What that means is you will lose your access to the full Groove suite at some point in the future. However, you will get to keep your free access to GroovePages Lite and the full versions of GrooveSell and GrooveAffiliate (including all future updates) for LIFE.

No credit card required!

My GrooveFunnels Bonuses, Made Just for You

If you sign up for the GrooveFunnels lifetime deal using my affiliate link, you will also get:

FREE VIP Access Pass to the Pareto Summit ($2,879 USD value)

FREE GrooveFunnels Fast Start Course ($997 USD value)

Offer the VIP-All-Access as YOUR Bonus for FREE ($600 USD value)

FREE Access to the GrooveFunnels Mastermind Group ($497 USD value)

FREE Funnel Audit ($397 USD value)

You will NOT find these bonuses anywhere else on the Internet, including if you purchase GrooveFunnels through the Groove homepage or via any other GrooveFunnels affiliate.

Let’s look at these in turn.

Groove Bonus #1: VIP Access Pass to the Pareto Summit

For a LIMITED time only (I honestly don’t know for how long I’ll be able to give this one away for free), I’m giving all my new GrooveFunnels affiliates unlimited FREE access to the entire recording of the exclusive Pareto Summit.

Just have a look at this testimonial from Wayne Burlingame.

What I like most about this is that Wayne told me he refunded another software for $997 because he upgraded to GrooveFunnels.

Pareto Summit Testimonial
Screenshot from Mike Filsaime of a testimonial after he promoted the Pareto Summit

The Pareto Summit was a one-of-a-kind virtual event, which I had the privilege to attend. While there, I got to pick the brains of some of the world’s best online marketers, including:

Mike Filsaime, the mastermind behind Kartra, GrooveFunnels, WebinarJam, and EverWebinar

A.J. Roberts, Kartra’s Chief Revenue Officer

Perry Marshall

John Lee Dumas

Stephen Hilgart

Blake Nubar

Jim Edwards

… and 40+ other industry leaders.

They exchanged ideas, shared real-life experiences, and talked about online marketing.

After the event, I have personally tried and tested many of the tips I learned there, which really helped me take my business to the next level.

I know these tips work — so I wanted to share them with you.

To claim your free VIP Access Pass to the full recording of the Pareto Summit, simply sign up for GrooveFunnels using my affiliate link.

Here’s what’s included in the VIP Pass:

●   Full access to ALL video recordings of the interviews from the event

●   Downloadable MP3 files so you can listen to the audio versions of the interviews anywhere you go

●   Full transcripts of the interviews for those of you who learn best when reading

●   Step-by-step action plans to help you level up your business


Groove Bonus #2: GrooveFunnels Fast Start Course

Whether you are a new Groove user or have some experience with the software, my GrooveFunnels Fast Start Course will give you everything you need to hit the ground running with this platform.

Best of all, it’s no-fluff and won’t take too much of your time!


Groove Bonus #3: Offer the VIP-All-Access as YOUR Bonus

If you become a GrooveFunnels affiliate, you will need a foolproof strategy to attract as many new members as you possibly can.

Exclusive bonuses are a great — if not the best — way to do that.

As my subscriber, I’d like to help you with that by giving you the opportunity to offer the VIP Access Pass to the Pareto Summit as YOUR bonus!


Groove Bonus #4: Access to the GrooveFunnels Mastermind Group

On top of everything else, I’m also happy to offer you VIP access to my members-only GrooveFunnels Mastermind Group! It’s a tight-knit community of like-minded people and online marking enthusiasts. We network, discuss business strategies, share personal experiences, exchange educational resources, and more!

Originally, access to the group was only open to people who bought the VIP Access Pass to the Pareto Summit (before I started giving it away as a bonus).

However, now that you can get the VIP Access Pass for free, I’m also giving away access to the GrooveFunnels Mastermind Group.


Groove Bonus #5: Free Funnel Audit

Wouldn’t it be great if someone with more experience in online marketing could take a look at your sales funnels and tell you what’s wrong with them — and what’s not?

Well, that’s now possible!

With my Free Funnel Audit bonus, you get a FREE audit (from me!) of the first funnel you build using GrooveFunnels. I will go over your funnel and give you detailed personal feedback.


To get your GrooveFunnels bonuses, click on my affiliate link and follow the instructions on the page. Be sure to also watch this video where I explain how to claim the bonuses and give you more details about each of them.

GrooveFunnels FUTURE Pricing Breakdown

When Groove is out as a stable release (and the coronavirus pandemic is over), the GrooveFunnels pricing plans will be as follows:

GrooveFunnels BASE (FREE)

●   GroovePages Lite (create up to 3 websites for free)

●   GrooveSell

●   GrooveAffiliate

GrooveFunnels Silver ($99 USD/month)

●   GroovePages PRO

●   GrooveSell

●   GrooveAffiliate

●   GrooveMember

●   GrooveMail

●   GrooveVideo

GrooveFunnels Gold ($199 USD/month)

●   GroovePages PRO

●   GrooveSell

●   GrooveAffiliate

●   GrooveMember

●   GrooveMail

●   GrooveVideo

●   GrooveBlog

●   GrooveCalendar

●   GrooveDesk

●   GrooveSurvey

●   GrooveQuiz

GrooveFunnels Platinum ($299 USD/month)

●   GroovePages PRO

●   GrooveSell

●   GrooveAffiliate

●   GrooveMember

●   GrooveMail

●   GrooveVideo

●   GrooveBlog

●   GrooveCalendar

●   GrooveDesk

●   GrooveSurvey

●   GrooveQuiz

●   GroovePages for Shopify

●   GrooveKart

●   GrooveWebinars Live

●   GrooveWebinars Automated

As you can see, the future pricing plans will be much pricier than the currently available lifetime deals. If you are interested in giving GrooveFunnels a try, I strongly urge you to register for an account today while those offers are still available. Trust me; you will not regret it.

GrooveFunnels FAQ

If I Get GrooveFunnels, Will I Need to Buy Other Software Tools?

Nope. The full Groove suite will come with everything you need to run your online business. Arguably, the only third-party app you might have to purchase is PipeDrive, as the people behind Groove Digital have stated that they will not be creating a sales pipeline. They figured PipeDrive was doing a great job already, which is why Groove will be integrating with PipeDrive in the near future.

Are the Websites Created with GroovePages SEO Friendly?

Yes, 100%. Not only does GroovePages have a light-weight code, but the pages built using this tool support page SEO title and meta tag settings and open graph images. You can also set your image alt tags, tweak the DOM container structure, and set H1 through H5 and paragraph tags. All these SEO features (and more) will ensure your pages rank high in Google.

Is GrooveKart a Part of the GrooveApps Suite?

No. GrooveKart is Groove’s standalone eCommerce platform and a direct competitor of Shopify. It has premium features, many of which are either not available elsewhere or other providers require users to pay extra for: from high-converting upsells, downsells, bumps, templates, and countdown times to reviews, scarcity, a layer app, retargeting, and many more.

With GrooveKart, you can sell physical products in various categories and sub-niches. You also get state-of-the-art reporting tools and analytics, a built-in support desk, one-click product transfer from Shopify, and more.

Can GrooveKart Customers Access GroovePages and/or Groove Funnels?

No. A GrooveKart subscription does not automatically give you access to any of the tools from the GrooveApps suite. To get these, you would still need to purchase one of the GrooveFunnels offers.

How Does Hosting Work on GroovePages?

It’s super simple. When you register your account, you get free hosting with Unlimited Custom Domains (CNAME Masking) or USERNAME.GroovePages.com as an FTP to your server. You will even be able to download and backup all your files. Plus, because Groove Pages is hosted on the cloud, you are guaranteed lightning-fast loading speeds.

The Future of GrooveFunnels

As I mentioned at the very beginning of this review, GrooveFunnels will soon be officially rebranded to simply Groove. It is also getting a brand new website and custom domain, Groove.CM.

As for the rest, the sales of the GrooveFunnels suite have been through the roof since way before it was formally launched. In light of this, it is safe to say that Groove may become the world’s leading online marketing platform in the not too distant future.

But why should you care about all of that?

Because you now have the unique opportunity to grab one of the GrooveFunnels lifetime deals and turn Groove into the best investment you’ve made in yourself and your business to date.

However, to make the most of it, it is important to act NOW. The pricing plans will only get pricier as Groove becomes more popular and glitch-free.

So, here’s what you should do next:

● Go over this review again to make sure you didn’t miss something important.

● Check out Groove’s official website.

● If you need more information, read some of the other blog posts on my website or contact me directly with your questions.

● Then, head over to my affiliate link and follow the instructions on how to register your GrooveFunnels account.

● Claim your bonuses.

● Start Grooving!

GrooveFunnels Lifetime Bonus

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