Kartra vs Builderall 2020 – Surprising Winner

Kartra vs Builderall

Looking for an unbiased review of Kartra Vs. Builderall?

Not sure whether to choose Kartra or Builderall?

Those are tough questions but you’ve come to the right place.

If you’ve already delved in digital marketing, then you’ve probably heard of both softwares.

They’ve both seen a surge in popularity over the past couple of years, representing themselves as all-in-one marketing platforms that take away all the hustle of managing your own campaign.

However, although they’re both respectable companies, they have their differences, which I’m going to explore in this Kartra vs Builderall comparison.

In the end, I’ll also give my recommendations, which may help you make the right decision.

Kartra Quote

There may even be a Kartra bonus you can use to get 50% off on sign-up, so make sure you stick around until the end of this Kartra vs Builderall review.

Kartra Overview

On the official website, Kartra claims to be the “greatest all-in-one platform ever.” It has everything one might need to get started in marketing. Basically, Kartra is supposed to make marketing as easy as possible, allowing its users to manage everything in one place.

Kartra Pages

The company responsible for this handy tool is Genesis Digital, LLC. Aside from Kartra, they’ve brought us top-of-the-line webinar hosting tools WebinarJam and EverWebinar.

It’s quite clear that they know how to make an effective platform, and Kartra is no exception. It quickly gained popularity, despite having fierce competition such as Kajabi, ClickFunnels and Convertri.

Especially when you compare Kartra vs Clickfunnels it’s super easy to make the right decision.

The list of Kartra’s features and benefits goes on and on, and I’ll explore it in the next few paragraphs.

All in all, Kartra is a practical sales funnel builder tool with many useful options like video hosting, BAM, and premade campaigns that can save you a lot of time.

Who Is Kartra for?

Kartra was designed to substitute the “traditional” ways, which typically include a different solution for every marketing aspect. In other words, many marketers have to “duct-tape” the tools together, even if they’re not entirely compatible. That’s a major burden, and Kartra is aspiring to abolish it for good.

When something malfunctions, the problem can be much more easily detected when everything’s in one place, as opposed to the multiple-solution plan that can quickly fall apart if there’s even the slightest issue with one of the tools.


Of course, if you already have a good marketing plan, even if it does include different tools and solutions, you might not want to throw it away and jump to the Kartra bandwagon. On the other hand, if you’re struggling with the software gaps and the technical aspect of marketing in general, Kartra may be the right choice for you.

Kartra Features

No matter what Kartra pricing package you opt for, you’ll get access to the complete list of tools. The only difference between the packages is the traffic bandwidth and the size of your contact list, and a few other minor things. In other words — even if you choose the cheapest subscription tier, you’ll still have many options to choose from. And if you find yourself in need of a bigger contact list or so, you can always upgrade to a more advanced Kartra pricing plan.

Anyway, Kartra allows you to create your own page, build leads, build email marketing campaigns, organize your schedule using the calendar, and even upload videos and add lead capture forms to them. Besides that, you can easily recruit and track your affiliates, as well as program your own custom add-ons in case you have an urge to.

And of course, Kartra also lets you create gorgeous webinar funnels. However, you do have to hire a separate service for that, preferably EverWebinar or WebinarJam.

Kartra has numerous features, and I couldn’t possibly list them all here. In case you want the full list, feel free to check out their official website. Anyway, here are some of the most popular features that Kartra offers:

Page Builder and Templates


Obviously, you can’t sell anything without a page; it’s a crucial part of any online marketing strategy. What’s more, the page needs to look good if you want to attract customers. Luckily, Kartra’s page builder makes it quite easy to create a beautiful sales page and generate leads.

Moreover, they have so many template designs to choose from. You’re bound to find something that you like — be it old-fashioned or modern and minimalistic.

Behavioral Adaptive Marketing (BAM)

As you may already know, BAM lets you keep track of your users and their profiles, with the purpose of understanding them. When you know your audience, you can adjust your marketing strategies accordingly to bring about even more traffic and sales.

I really enjoyed the fact that Kartra can recognize whether a visitor is already subscribed and hide the lead capture form accordingly. That way, you don’t have to bother your users with unnecessary interruptions.

Video Hosting

Karta lets you have full control of the videos you upload or embed. You can add lead capture forms, pop-up ads, watermarks, and customize the video player. You can even reward people who stick to the end of the video. The options are endless!



Kartra Helpdesk will make sure you have the absolute best support team to assess your clients’ imminent needs and inquiries. Essentially, you have full control over the support team, as well as the clients’ tickets.


The best part is — you can keep track of all the analytics and thus always make sure that everything runs smoothly. What’s more, you can easily see what time of the day is the busiest and modify the schedule accordingly.

Premade Campaigns

Kartra gathered a team of the finest marketers out there, including the great Frank Kern, which then came up with a bunch of marketing campaigns. Newcomers at marketing will certainly benefit from these premade campaigns, as they can save a lot of time and effort.


Kartra Pricing – How much does Kartra Cost?

As I said, every tier of subscription comes with all the features, with the difference in the number of leads, domains, contacts, etc. The basic Kartra pricing package is the Starter, which is $99 a month. Aside from that one, there’s also the Silver ($199), the Gold ($299), and the Platinum ($499). The Platinum Kartra pricing plan includes up to 50,000 leads, 10 custom domains, unlimited pages, products, helpdesks, etc.

And, of course, if you opt for the yearly Kartra pricing plan instead of a monthly one, you can save up to 25%. For instance, the Starter yearly plan will save you $240, whereas the Platinum will save you as much as $1440!

Kartra Pricing

Also, if you’re lucky, you might be able to snag a trial version or even a 50% Kartra bonus on sign-up, but more on that later. Besides that, if you’re not satisfied with their services, you can request a full refund within 30 days after your purchase.

Finally, Kartra pricing is about five times lower than the regular “duct-taped” multiple-tool solution, which costs about $100 a month per tool.


  • Amazing selection of features and tools, even in the Starter package
  • Plenty of interesting template designs to choose from
  • Kartra Helpdesk is a handy tool
  • You can upload videos and edit them
  • Currently, they offer a 50% Kartra Bonus on sign-up!


  • Some users complain that the checkout process is slow
  • Mobile page view could be better
  • Page builder is a bit complex, beginners might have a hard time adjusting

Builderall Overview

Next up in our Kartra vs Builderall comparison is none other than Builderall.

With over 40,000 users under their belt, it’s surely one of the most successful marketing platforms available today.

The company that owns Builderall is eBuisness4us, Inc., and it’s been around since 2008. Its main goal is “to transform the world through entrepreneurship using digital marketing as a tool.”

Builderall Website Builder

Much like Kartra, Builderall is an all-inclusive platform, meaning that it contains all the marketing tools you might need in one place. In addition, when it comes to the sheer number of features, Builderall doesn’t disappoint either. You can manage your emails, SMS messages, affiliates, webinars, messenger chatbots. It has all the essential tools and many others that wouldn’t even cross your mind.

In addition, Builderall is one of the cheapest services of its kind. Of course, I’d never recommend picking a product just for its low price, it is tempting. Still, if you have a tight budget, the price may be a deal-breaker for you in this Kartra vs Builderall dilemma.

Who is Builderall for?

As I said, Kartra is marketed towards people who struggle to keep their online business in check. Well, the same can be said about Builderall. Thanks to their all-in-one platform, people can manage and promote their business easily, without too much hustle. Users praise it for being intuitive and easy to use. Also, according to their website, both novices and pros can benefit from Builderall.

However, in my opinion, Builderall is better suited for beginners. If you already have a somewhat decent marketing strategy, then you might find Builderall kind of simplistic, especially if you opt for the lowest subscription tier (Free or Builder). On the other hand, you can easily get around Builderall even if you’re completely new at funnel and page building. They have video tutorials for most features.

Builderall Features

Unfortunately, unlike with Kartra pricing plans, when you sign up for the Builderall free trial or subscribe to the cheapest package, you get quite a limited number of features. For instance, the Free version does not have the Funnel Builder option, nor you get your own domain. As far as other tiers are concerned, we’ll explore those in the next part. The point is — while Kartra offers all features no matter what tier you subscribe to, you can unlock all of Builderall’s features only when you sign up for Premium.

Be that as it may, Builderall’s features surely do sound good. The selection is quite similar to Kartra’s, actually. On there, you easily build your funnel or page, add membership areas like Teachable, manage your calendar, webinars, and affiliates. You can even create your own video animation, which is quite unique.

Again, it would be impossible to list all of Builderall’s features, so here are some of the most prominent ones:

New Cheetah Drag-and-Drop Builder

Builderall has recently released a new drag-and-drop-type web page builder called Cheetah. For those who don’t know, drag-and-drop essentially means you’re free to modify your page however you want, without being restricted by some unnecessary margins. This builder is quite intuitive, so anyone can figure out how to use it in no time.

Canvas Funnel Builder

As far as funnel building is concerned, Builderall has something to offer in this area as well. In their Canvas Funnel Builder, you can choose between dozens of different funnel templates — squeeze, reverse squeeze, invisible, product launch, video sales, and many others.

Mailing Boss

The newest version of Builderall has seen a big improvement in its email marketing software. However, regardless of the version, I always thoroughly enjoyed their autoresponder feature.

There’s also an option called Script Generator, which lets you create perfect sales copies without having to hire a copywriter. Instead, you can simply input relevant information about your target audience and let the Script Generator do it for free.

A/B Testing

Builderall hasn’t officially released this option yet, but it is “coming soon.”

Anyway, A/B testing or split testing can help you get to know your audience better and discover their preferences. You can do so by comparing different versions of various marketing assets (such as pages and emails) to see which one performs better.

Webinar Builder

Although Kartra would be an obvious choice when it comes to webinar creation, I still enjoyed Builderall’s webinar builder. It’s much simpler, but it gets the job done. And you don’t need the help of a separate webinar service such as EverWebinar; you can do it all in on Builderall.

Builderall Pricing – How Much Does Builderall Cost?

Up until recently, Builderall used to have only two or maybe three package options. Nowadays, they have as many as five!

Builderall Pricing Plans

Aside from the free 14-day trial, you can choose between Builder ($19.90 a month), Marketer ($29.90), Essential ($49.90), and Premium ($69.90). As you may have guessed, the free trial lacks some important features, such as the funnel builder and A/B testing. While Builder has both of these options, it’s missing other features like the webinar builder, SMS messaging, etc. Besides that, the number of domains, subscribers, and disk space seriously lack in the lower tiers. Unfortunately, I think Premium might be your best option if you want to choose Builderall. After all, it is still cheaper than the lowest Kartra pricing plan!

Builderall lets you cancel your subscription whenever you want. You may even be able to get a refund, provided that you haven’t made any commissions through the platform. Also, make sure you do it within 30 days from the purchase.

If affordability was the dominant criterion for this Kartra vs Builderall comparison, then Builderall definitely takes the cake. However, I think Builderall costs less for a reason, but I’ll get to that a bit later.


  • Good affiliate commissions
  • Simple and intuitive builder
  • Quite affordable
  • Free 14-day trial


  • You have to manually build a website for each type of device
  • Customer support could be more responsive
  • Platform often lags or bugs

Kartra vs Builderall — What Are the Similarities?

In order to fairly compare Kartra vs Builderall, I will now present their similarities and differences, starting with things they have in common.

For starters, both Kartra and Builderall market themselves as all-inclusive platforms that revolutionized the world of online marketing. Whether or not this is accurate, I’ll let you decide. However, I have to say that both platforms truly are respectable and do as they advertise. Besides, they offer more than a few useful features in one place, as they should.

Also, both of these platforms let you build a gorgeous web page that will fit your needs perfectly. What’s more, you have a bunch of tastefully-designed templates to choose from, so you don’t even have to do it yourself. But in case you want to customize it to your liking, you can do that as well.

Kartra and Builderall also have great email marketing software. Everything’s automated, so you don’t have to do any tedious work. However, you can still keep track of and edit your subscriber lists, campaigns, and workflow.

Kartra vs Builderall — What Are the Differences?

Kartra’s Advantages

In general, Kartra is considered to be a tad more professional than Builderall among marketers. In other words, professionals are more likely to go with Kartra than with Builderall, which typically attracts newcomers. I guess big business owners don’t mind paying a bit extra if that brings about consistency and stability. Besides, I saw many user reviews critiquing Builderall and claiming that it’s buggy, which may be why it’s that much cheaper. Unfortunately, I think that’s what makes Kartra the clear winner of this Kartra vs Builderall comparison.

While Builderall is quite affordable for everyone, it doesn’t have half as many options as Kartra. On the other hand, Kartra pricing is definitely not for everyone’s pocket. Still, each Kartra pricing tier comes with the full list of features, even the lowest one. You only have to pay extra if you plan on expanding the number of leads, emails, pages, etc.

Some features are unique to Kartra and we can’t see them on Builderall. Those features include video hosting, helpdesk, calendar and event booking tools, BAM, etc.

Finally, according to the reviews, Kartra’s customer support is much better, i.e. more responsive. While Builderall users sometimes have to wait for days after they’ve submitted their ticket just to get any response, Kartra’s support team typically responds in less than a day.

Builderall’s Advantages

I have to give some credit to Builderall, though.

For starters, Builderall is much cheaper than Kartra. In fact, Premium, Builderall’s highest subscription tier costs $69.90, which is not much compared to the cheapest Kartra pricing plan, Starter, which costs $99.90 a month. However, keep in mind that you can get a Kartra bonus if you have an affiliate link or if you opt for the yearly plan. Still, Builderall has more package options and a completely free-of-charge trial version.

Besides that, Builderall has some features that Kartra doesn’t, such as a blog builder, video animation maker, photo editor, e-commerce tool, etc.

I also have to praise Builderall’s marketers for their affiliate program. Namely, Builderall offers great affiliate commissions, which is probably why we see it being advertised so much.

However, if you care about affiliate commissions that nothing pay better than the GrooveFunnels Affiliate Program.

Kartra vs. Builderall FAQ

Which Is Better, Builderall or Kartra?

Kartra is clearly the better software. I’ve never used Builderall myself, but I’ve spoken to a lot of funnel building experts during the Pareto Summit. Not even one mentioned Builderall. The only people I know that recommend Builderall are affiliate marketers because their affiliate model is quite lucrative. However, if you are looking for a cheaper alternative to Kartra I would recommend using Systeme.io instead.

Should I Switch from Builderall To Kartra?

If you are happy with Builderall is does not make much sense to switch to Kartra right now. If you want to switch to a better all-in-one marketing plattform I would recommend GrooveFunnels instead.

Kartra vs Builderall — Which One Should You Choose?

I think it’s quite clear who the winner of this Kartra vs Builderall match is.

Unfortunately, although it is a nice try, Builderall simply can’t match up to Kartra when it comes to tool variety, security and overall substantiality of the platform. Builderall is prone to bugging, which can be quite frustrating at times. So, I’d rather pay a bit more and have a seamless-running platform than struggle trying to fix issues every day, even if the platform’s free.

Still, before deciding on Kartra vs Builderall, make sure you think about what your marketing needs are. Take into consideration your budget, the size and type of your business, as well as your own tech-savviness. If you’re a beginner and you’re only worried about the budget, then Builderall might be a good place to start. On the other hand, Kartra pricing might not be an issue for a bigger company that’s looking for a sturdy online marketing alternative.

Now, speaking of Kartra pricing, did you know that you can get a 50% Kartra bonus if you sign up using my affiliate link? That’s right — you can try Kartra today for half the regular price!

I hope you enjoyed this Kartra vs Builderall comparison and that it helped you make an informed decision. If you’re interested in learning more about these two, feel free to leave a comment below this post and reach out to me.

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